Customer Acquisition Techniques Training in Belgium

• Develop a customer-centric mindset: Understand and prioritize customer needs and expectations

• Build effective sales strategies: Learn and implement both traditional and modern sales techniques

• Utilize digital marketing tools: Leverage SEO, email marketing, and social media for acquiring new customers

• Strengthen customer relations: Improve customer satisfaction and encourage loyalty and repeat business

• Improve data analytics skills: Use performance metrics to measure, analyze, and optimize sales effectiveness

Training Methods

• Interactive Presentations

• Group Workshops

• Simulation and Role-Playing

• Brainstorming and Case Discussions

• Sales & marketing professionals

• Business development specialists

• Managers aiming to grow their customer base

• Entrepreneurs and startup founders

By the end of this course, participants will be able to:

• Achieve sales targets more efficiently

• Expand their customer portfolio

• Improve brand recognition and market share

• Use digital tools more effectively

• Track and improve customer acquisition processes

1. Fundamentals of Customer Acquisition

• Customer Journey Mapping

• Creating Customer Personas

• Aligning Marketing and Sales

2. Modern Acquisition Strategies

• Content Marketing (Blogs, eBooks, Webinars)

• Social Media Marketing

• SEO Strategies

• Email Marketing Funnels

• Online Advertising (Google Ads, Meta Ads)

3. Sales Skills and Objection Handling

• Effective Presentation Techniques

• Handling Objections Professionally

• Streamlining the Sales Cycle

• Managing Customer Relationships (CRM)

4. Measurement and Data Analysis

• Defining KPIs for Acquisition

• Using A/B Testing for Strategy Optimization

• Data-Driven Performance Evaluation