Measuring Intangibles: Breaking Down Analytic Barriers Training in Canada

  • Learn via: Classroom / Virtual Classroom / Online
  • Duration: 1 Day
  • Price: Please contact for booking options
We can host this training at your preferred location. Contact us!

Performance management depends on measurement, and many of the measures are financial. But financial measures have little impact on business performance; they measure the past and tell us little about the future. However, they are comfortable and tangible. We know how to count dollars. Even the common non-financial measures are tangible, retrospective, and relatively easy. Many of the things that we need to assess seem to be especially difficult to measure, so we measure what is easy instead of what is needed.

The right things to measure are those that drive goal attainment. This means changing the measurement focus from outcomes to influences—from past to future. Outcome-based measurement uses lagging indicators, which monitor past performance but contribute little to managing future performance. Influence measurement uses leading indicators—predictors of future performance and levers to shape the future.

There are no prerequisites for this course.

Business analysts and business managers; analytics designers and developers; BI program and project managers; problem solvers

  • Why measuring intangibles is central to managing future performance
  • The challenges of performance indicators such as customer satisfaction and employee morale
  • How to establish scope and quality criteria for intangible measures
  • How to identify, select, and define intangible measures
  • Measurement techniques for intangibles
  • How to apply intangible measures for business leverage

Measurement Concepts

  • Why Measure?
  • Systems of Measurement
  • Methods of Measurement
  • Measurement Scales
  • Measurement Techniques
  • Measurement Subjects
  • Challenges of Measurement
  • Effective Measurement

Preparing to Measure

  • Preparation Goals
  • Purpose
  • The Measurement Problem or Need
  • Measurement Environment
  • Measurement Intent
  • Objectivity
  • Rigor, Structure and Discipline
  • Uniformity and Consistency
  • Exercise – Preparing to Measure

Defining Measures

  • Measurement Definition Goals
  • Measurement Subjects - Things to Be Measured
  • Measurement Characteristics
  • * Qualitative Properties
  • * Quantitative Properties
  • Quantifying Intangibles
  • Scales & Units
  • Measurement Dimensions
  • Measurement Comparators
  • Exercise – Defining Measures

Collecting Measures

  • Collection Goals
  • Measurement Populations
  • Data Sources
  • Data Gathering Methods
  • Measurement Timing
  • fData Completeness
  • The Measurement Construct
  • Exercise – Collecting Measures

V. Analysis & Action

  • Revisiting the Environment
  • Return to Purpose
  • Evolution - Changing Measures & Metrics
  • Evolution - Changing Environment
  • Next Steps – Putting Knowledge to Work


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Canada facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
10 August 2024
Toronto, Montreal, Calgary
1 Day
Classroom / Virtual Classroom
14 August 2024
Toronto, Montreal, Calgary
1 Day
Classroom / Virtual Classroom
20 August 2024
Toronto, Montreal, Calgary
1 Day
Classroom / Virtual Classroom
02 September 2024
Toronto, Montreal, Calgary
1 Day
Classroom / Virtual Classroom
07 September 2024
Toronto, Montreal, Calgary
1 Day
Classroom / Virtual Classroom
12 September 2024
Toronto, Montreal, Calgary
1 Day
Classroom / Virtual Classroom
16 September 2024
Toronto, Montreal, Calgary
1 Day
Classroom / Virtual Classroom
19 September 2024
Toronto, Montreal, Calgary
1 Day
Measuring Intangibles: Breaking Down Analytic Barriers Training Course in Canada

Canada is a North American country. Known as the second-largest country of the world, Canada’s capital city is Ottawa. Toronto, Vancouver and Montreal are the biggest and most popular cities of this country. The 8,891-kilometer southern and western border between Canada and the United States is the world's longest intergovernmental land border. This country also has the longest coastline in the world.

Canada is a constitutional monarchy. The country was originally a British Empire colony and is now a part of the British Commonwealth. Both French and English are Canada’s official languages. Canada’s national animal is a beaver and the its flag design is a vertical triband of red and white with a red maple leaf charged in the centre. Some of the top-rated tourist attractions in Canada are Niagara Falls, Banff National Park and Rocky Mountains, CN Tower in Toronto City, Bay of Fundy, Old Quebec (Vieux-Quebec in French), the ski resort of Whistler, Ottawa's Parliament Hill and Vancouver Island.

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