Measuring Intangibles: Breaking Down Analytic Barriers Training

  • Learn via: Classroom / Virtual Classroom / Online
  • Duration: 1 Day
  • We can host this training at your preferred location. Contact us!
Upcoming Training

04 December 2021

1 Day

Performance management depends on measurement, and many of the measures are financial. But financial measures have little impact on business performance; they measure the past and tell us little about the future. However, they are comfortable and tangible. We know how to count dollars. Even the common non-financial measures are tangible, retrospective, and relatively easy. Many of the things that we need to assess seem to be especially difficult to measure, so we measure what is easy instead of what is needed.

The right things to measure are those that drive goal attainment. This means changing the measurement focus from outcomes to influences—from past to future. Outcome-based measurement uses lagging indicators, which monitor past performance but contribute little to managing future performance. Influence measurement uses leading indicators—predictors of future performance and levers to shape the future.

There are no prerequisites for this course.

Business analysts and business managers; analytics designers and developers; BI program and project managers; problem solvers

  • Why measuring intangibles is central to managing future performance
  • The challenges of performance indicators such as customer satisfaction and employee morale
  • How to establish scope and quality criteria for intangible measures
  • How to identify, select, and define intangible measures
  • Measurement techniques for intangibles
  • How to apply intangible measures for business leverage

Measurement Concepts

  • Why Measure?
  • Systems of Measurement
  • Methods of Measurement
  • Measurement Scales
  • Measurement Techniques
  • Measurement Subjects
  • Challenges of Measurement
  • Effective Measurement

Preparing to Measure

  • Preparation Goals
  • Purpose
  • The Measurement Problem or Need
  • Measurement Environment
  • Measurement Intent
  • Objectivity
  • Rigor, Structure and Discipline
  • Uniformity and Consistency
  • Exercise – Preparing to Measure

Defining Measures

  • Measurement Definition Goals
  • Measurement Subjects - Things to Be Measured
  • Measurement Characteristics
  • * Qualitative Properties
  • * Quantitative Properties
  • Quantifying Intangibles
  • Scales & Units
  • Measurement Dimensions
  • Measurement Comparators
  • Exercise – Defining Measures

Collecting Measures

  • Collection Goals
  • Measurement Populations
  • Data Sources
  • Data Gathering Methods
  • Measurement Timing
  • fData Completeness
  • The Measurement Construct
  • Exercise – Collecting Measures

V. Analysis & Action

  • Revisiting the Environment
  • Return to Purpose
  • Evolution - Changing Measures & Metrics
  • Evolution - Changing Environment
  • Next Steps – Putting Knowledge to Work


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Istanbul, London and Ankara facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

04 December 2021

Classroom / Virtual Classroom

Istanbul, Ankara, London
08 December 2021

Classroom / Virtual Classroom

Istanbul, Ankara, London
17 December 2021

Classroom / Virtual Classroom

Istanbul, Ankara, London
23 December 2021

Classroom / Virtual Classroom

Istanbul, Ankara, London
24 December 2021

Classroom / Virtual Classroom

Istanbul, Ankara, London
16 February 2022

Classroom / Virtual Classroom

Istanbul, Ankara, London
08 March 2022

Classroom / Virtual Classroom

Istanbul, Ankara, London
03 May 2022

Classroom / Virtual Classroom

Istanbul, Ankara, London