Microsoft 365 Copilot for Sales and Marketing Training in France

  • Learn via: Classroom / Virtual Classroom / Online
  • Duration: 1 Day
  • Level: Intermediate
  • Price: Please contact for booking options
  • Upcoming Date:
  • UK & Türkiye Based Global Training Provider

Microsoft 365 Copilot for Sales and Marketing is a hands-on, practical course designed to help sales and marketing professionals unlock the full potential of Microsoft 365 Copilot.
Through real-world exercises—including consumer segmentation, campaign planning, image creation, and activity optimisation—participants learn how to embed Copilot into their workflows to drive innovation, speed up insights, and enhance performance.

The session also focuses on human-first adoption, AI ethics, and future readiness, preparing learners to lead AI-driven transformation in marketing and sales.

We can organize this training at your preferred date and location. Contact Us!
HAVELSAN
ASELSAN
PepsiCo Türkiye
JTI TÜTÜN ÜRÜNLERİ SANAYİ A.Ş.
ING Bank
DHL
MASTERCARD
Huawei
TotalEnergies
Mercedes-Benz Türk A.Ş.
Goodyear
FORD OTOMOTIV SANAYI A.S.
3M COMPANY
Schneider Electric
Central Bank of Azerbaijan
BP Petrolleri
Procter & Gamble (P&G)
Qatar Foundation
Bank Of China
GlaxoSmithKline (GSK)
MORGAN STANLEY & CO Inc
Novo Nordisk
DEUTSCHE BANK
Azerbaycan Cumhuriyeti Emek ve Ahalinin Sosyal Güvenliği Bakanlığı
ACCENTURE

Prerequisites

Participants should have:

  • Basic familiarity with Copilot and prompt writing,

  • Foundational knowledge of Microsoft 365 (Word, Excel, PowerPoint),

  • No prior AI or coding experience required.

Who Should Attend

This course is designed for:

  • Marketing and sales professionals at all levels,

  • Business development and account managers,

  • Digital marketing specialists exploring AI tools,

  • Professionals aiming to integrate Copilot into daily workflows.

What You Will Learn

By the end of this course, learners will be able to:

  • Evaluate the transformative potential of Microsoft 365 Copilot in marketing,

  • Integrate Copilot into Microsoft Office tools to enhance productivity,

  • Benchmark Copilot against traditional marketing tools and AI platforms,

  • Design real-world Copilot-driven marketing workflows,

  • Automate processes and generate AI-enhanced content,

  • Apply Copilot to solve marketing challenges (segmentation, ROI, creative design),

  • Lead ethical and responsible AI adoption within their teams,

  • Prepare for emerging trends like Copilot agents and hyper-personalisation.

Training Outline

Welcome & Objectives
Course flow, introductions, and learning outcomes.

Human-First Approach
Principles of ethical AI and responsible adoption.

Use Case 1: Consumer Segmentation (Excel)
Hands-on simulation using Copilot in Excel for customer segmentation.

Use Case 2: Campaign Planning (Word, PPT, Excel)
Developing campaign ideas in Word, building presentations in PowerPoint, and creating forecasts in Excel.

Use Case 3: Image Creation (Copilot Chat)
Hands-on image generation with AI, followed by ethical discussion on copyright.

Use Case 4: Activity Optimisation (Excel & PPT)
Optimising campaign performance in real-time and generating executive summaries.

Gen AI Future Readiness
Exploring AI adoption phases and mapping personal readiness.

Copilot for My Role
Participants use Copilot to plan post-training actions.


Hands-On Learning

Includes:

  • Live demonstrations across Word, Excel, PowerPoint, and Copilot Chat

  • Scenario-based marketing simulations

  • Peer review of Copilot-created campaigns

  • Ethical reflection and group exercises

Why Choose Bilginç IT Academy

At Bilginç IT Academy, we combine our strong presence in both the UK and Türkiye to deliver high-quality, practical training solutions for organizations worldwide.

International Presence with Local Expertise
With operations in the United Kingdom and Türkiye, we bring together global standards and local market understanding to deliver effective training experiences across regions.

Expert Instructors with Real-World Experience
Our courses are delivered by certified trainers with extensive industry experience, ensuring you gain practical knowledge that can be applied immediately.

Corporate-Focused Training Approach
We specialize in training corporate teams, tailoring our programs to meet your organization’s goals, technologies, and project requirements.

Flexible Training Delivery Worldwide
We offer classroom, virtual classroom, and onsite training options globally, tailored to your organization’s needs.

Hands-On, Practical Learning
Our training sessions include real-world scenarios, case studies, and interactive exercises to ensure lasting understanding and skill development.

Proven Track Record
With over 10 years of experience, we have successfully trained professionals from leading organizations across different industries and regions.
Contact us for more detail about our trainings and for all other enquiries!

Avaible Training Dates

Join our public courses in our France facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

We can organize this training at your preferred date and location.
07 avril 2026 (1 Day)
Paris, Lyon, Toulouse, Marseille
08 avril 2026 (1 Day)
Paris, Lyon, Toulouse, Marseille
01 juin 2026 (1 Day)
Paris, Lyon, Toulouse, Marseille
22 juillet 2026 (1 Day)
Paris, Lyon, Toulouse, Marseille
06 août 2026 (1 Day)
Paris, Lyon, Toulouse, Marseille
11 août 2026 (1 Day)
Paris, Lyon, Toulouse, Marseille
12 août 2026 (1 Day)
Paris, Lyon, Toulouse, Marseille
17 août 2026 (1 Day)
Paris, Lyon, Toulouse, Marseille

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