B2B Sales Training in United Kingdom

This training is designed for professionals aiming to enhance their performance in B2B (Business-to-Business) sales environments. It focuses on long-term relationships, high-value deals, complex buying processes, and multiple decision-makers.

Participants will gain both theoretical knowledge and practical skills in areas such as customer needs analysis, value-based selling, negotiation techniques, and CRM technologies. The program includes real-life sales scenarios and group work for applied learning.

Open to all professionals with sales experience or those looking to transition into B2B sales roles.

• Sales executives and managers

• Corporate account managers

• Business development and marketing professionals

• Professionals aiming to improve their B2B selling skills

• Entrepreneurs with growth-oriented goals

• Understand how corporate buyers make decisions

• Build trust-based, long-term relationships

• Present solutions with ROI-driven value

• Master objection handling and negotiation techniques

• Develop strategic sales plans using CRM tools

• Apply skills in real-world roleplay and group exercises

Module 1: Fundamentals of B2B Sales

• B2B vs B2C – key differences

• Structure of the corporate sales cycle

Module 2: Understanding Client Needs

• Techniques for need analysis

• Relationship building and trust creation

Module 3: Value-Based Selling

• ROI-focused sales approach

• Creating customized client solutions

Module 4: Decision-Making Process

• Identifying stakeholders and influencers

• Navigating organizational buying behavior

Module 5: Persuasion & Negotiation

• Persuasive communication

• Win-win negotiation strategies

Module 6: Advanced Sales Strategies

• Consultative selling

• Sales funnel and strategic account planning

Module 7: Market Analysis & Targeting

• Defining ideal client profiles

• Segmentation and positioning

Module 8: Sales Tools & CRM Systems

• Leveraging CRM for sales success

• Automation tools and analytics

Module 9: Practical Exercises & Case Studies

• Sales simulations and roleplays

• Group workshops and presentations