We can host this training at your preferred location. Contact us!

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

Explain compliance concepts to ensure optimal
deliverability.
Use tools within Marketing Cloud to uphold deliverability
standards.
Utilize Email Design best practices to ensure the best
customer experience.
Develop effective, relevant messages using Content Builder.
Design and test different delivery methods and options
when sending an email message.
Design and execute customer journeys using automation
tools within Marketing Cloud.
Differentiate the use cases for different automation
activities in Automation Studio and Journey Builder.
Define fundamental data management and structure
terminology.
Use data segmentation tools to create targeted emails.
Apply a simple data model concept to a real-world scenario.
Define subscriber statuses, unsubscribe methods, and
preferences.
Analyze marketing campaigns using common KPIs.
Solve a common marketing problem using troubleshooting
guidance.
Prioritize testing methods and tools to ensure quality
control.
Explain fundamental account and sending administration.
Know where to go for more information, guidance, and
support.
Describe capabilities across the platform.
Lessons and Topics
Introduction to Salesforce Marketing Cloud
Administration
Subscriber and Data Management
Email Message Design and Creation
Message Testing, Delivery, and Email Marketing Best
Practices
Marketing Automation
Analytics and Troubleshooting
Summary

Upcoming Trainings

Join our public courses in our United Kingdom facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom

01 August 2024