Drive Sales with the Pardot Lightning App Training in Nigeria

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
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We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap
Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Nigeria facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 August 2024
Lagos, Onitsha, Kano
3 Days
Classroom / Virtual Classroom
19 August 2024
Lagos, Onitsha, Kano
3 Days
Classroom / Virtual Classroom
23 August 2024
Lagos, Onitsha, Kano
3 Days
Classroom / Virtual Classroom
27 August 2024
Lagos, Onitsha, Kano
3 Days
Classroom / Virtual Classroom
21 September 2024
Lagos, Onitsha, Kano
3 Days
Classroom / Virtual Classroom
22 September 2024
Lagos, Onitsha, Kano
3 Days
Classroom / Virtual Classroom
26 September 2024
Lagos, Onitsha, Kano
3 Days
Classroom / Virtual Classroom
20 October 2024
Lagos, Onitsha, Kano
3 Days
Drive Sales with the Pardot Lightning App Training Course in Nigeria

Nigeria is located on the western coast of Africa. As the most populous country in Africa, Nigeria is a multinational union with more than 250 ethic groups. Even though the official language is English, there are over 520 native languages spoken in Nigeria. Their huge reserve of petroleum plays a crucial role in the Nigerian economy. While Abuja is the capital of Nigeria, its largest city is Lagos.

Nigeria is a member of the African Union and the British Commonwealth. Nigeria is named after the great Niger River and its national animal is an eagle. Nationals Parks are quite common in Nigeria and all of them are vast and breathtaking. Gashaka Gumti, Kainji Lake, Yankari and Okomu are the most popular national parks.

Broaden your IT expertise with our wide-ranging courses, covering programming, software development, business skills, data science, cybersecurity, cloud computing and virtualization. Count on our seasoned instructors to deliver immersive training and practical insights wherever you choose in Nigeria.

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