Targeted Marketing in a Privacy-First Era, Kano

This instructor-led webinar explores how targeted marketing is evolving in response to increasing privacy regulations and technological changes. Participants will gain insights into the history of data usage, the impact of limits on third-party cookies, and emerging addressability solutions. The session will conclude with an open Q&A, allowing attendees to engage with the instructor on key privacy and marketing challenges.

Prerequisites

Participants should have:

A basic understanding of digital marketing concepts
Familiarity with online advertising technologies (e.g., cookies, tracking pixels, programmatic advertising)
An interest in privacy regulations and their impact on marketing strategies

Target audience

This webinar is designed for:

Digital marketers and advertising professionals
Marketing technology (MarTech) and AdTech professionals
Business leaders navigating privacy-first marketing strategies

Outline

The why of privacy-first marketing strategies

Overview of identity and addressability

History of cookies and data usage

The rise of privacy concerns and regulatory responses

Google: A Case Study

Evaluating new addressability solutions and best practices for marketers

The future of targeted marketing

Open discussion and participant questions

Exams and assessments

There are no formal exams for this webinar. Participants will engage in real-time discussions and knowledge checks to reinforce key takeaways.

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Why have you chosen us?

I have attended a training from Bilginc IT Academy before and I was satisfied.

I have attended a training from a different provider and it was not helpful.

Other

How many employees do you have in your IT department?

0 – 50

50 – 250

250 – 1000

1000+

Targeted Marketing in a Privacy-First Era Training Course in Nigeria

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Broaden your IT expertise with our wide-ranging courses, covering programming, software development, business skills, data science, cybersecurity, cloud computing and virtualization. Count on our seasoned instructors to deliver immersive training and practical insights wherever you choose in Nigeria.

Targeted Marketing in a Privacy-First Era Training in Kano

Prerequisites

Outline