BRM Overview - Module 1
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Be able to explain the goals and objectives of the BRM role
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Understand why the BRM role is gaining importance and how it is evolving in response to business and provider forces
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Explain the concepts of Business Demand Maturity and Provider Supply Maturity and how these impact the BRM role
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Understand the drivers of relationship maturity and be able to differentiate between tactical and strategic BRM roles and how these relate to order taker, trusted consultant and strategic business partner
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Understand the operating model and how it relates to Business Relationship Management
Strategic Partnering - Module 2
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Understanding 'Demand Shaping' as a means to increase value realization from provider investments, service and assets
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Be able to use a Strategic Relationship Management process and techniques to strengthen business partner and provider relationships
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Understand how and where to engage in your business partner's decision cycle
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Co-develop, with your business partner, a Relationship Strategy-on-a-page as a mutual Relationship Contract
Business IQ - Module 3
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Understand the concepts of 'value leakage' and the BRMs role in minimizing this
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Understand the concepts of capability roadmaps and how these are derived from business strategy
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Understand the concepts of value management and how these link business strategy, provider strategy, portfolio and the business case to shape priorities, communicate and drive business value
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Be able to use business outcomes to clarify strategic initiatives, manage scope and determine value metrics
Portfolio Management - Module 4
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Understand how portfolio management is the central mechanism for a value management process
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Understand how to apply portfolio management to the entire life cycle of provider investments, from managing new investments, optimizing existing investments and retiring old investments
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Understand the relationships between project, program and portfolio management and how these work together to optimize business value.
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Be familiar with two common portfolio asset classification schemes and how they are applied to achieve portfolio balancing.
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Understand how governance processes and structures are used in support of portfolio management.
Business Transition Management - Module 5
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Understand what is meant by business transition management, why it is important to BRM, and the components of a business transition capability model
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Understand how to create urgency for stakeholders
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Understand the key roles to be orchestrated for successful business transition
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Understand key change leadership concepts
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Understand the importance of clarifying the change details and typical methods for achieving clarity
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Understand how the Cliff Analogy illustrates all key factors in managing a transition
Provider Domain - Module 6
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Understand the value-centric definition of a service
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Understand the important distinctions between Products and Services and the implications for the BRM
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Understand the different aspects of service value and how service provider constraints impact the role of the BRM
Powerful Communications - Module 7
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Understand the components of 'powerful communications.'
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Understand how to influence those over whom they do not have direct control.
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Be able to express themselves through a unique value proposition.
Certification/Exam
There is a 40 minute, 50 question, multiple choice, closed book exam associated with this qualification. The pass mark for this exam is 50% (25 out of 50).