Lesson 1: Course Introduction
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Course Objectives
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Learner Expectations/
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Housekeeping
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Additional Course Resources
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Course Case Study
Lesson 2: Salesforce Integration
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Pardot Salesforce Relationship
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Syncing
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Enabling the Pardot Lightning App in Salesforce
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Custom Fields
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Salesforce Campaigns
Lesson 3: Admin
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Pardot Dashboard
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Email Domains
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Connectors
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Recycle Bin
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Users and User Groups
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Usage Governance
Lesson 4: Visitors and Prospects
Lesson 5: List Management
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List Types
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Static Lists
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Test Lists
Lesson 6: Personalization and Email Marketing
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HML and Advanced Dynamic Content
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Email Marketing
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Email Templates
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AB Testing
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Email Reports
Lesson 7: Forms and Landing Pages
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Forms
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Landing Pages
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Forms and Landing Page Reports
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Custom Redirects
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Custom Redirect Reports
Lesson 8: Lead Management
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Page Actions
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Completion Actions
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Segmentation Rules
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Automation Rules
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Dynamic Lists
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Choosing an Automation Tool
Lesson 9: Lead Qualification
Lesson 10: Lead Nurturing
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Building an Engagement Program
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Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap