Business Writing Essentials Training in Switzerland

• No specific prerequisites are required.

By the end of this one-day course, you will be able to:

• Evaluate your own writing skills to highlight areas of excellence and opportunities for improvement.
• Review the stages of writing to ensure effective messages.
• Clarify the purpose(s) of your business writing.
• Tailor messages to meet the needs of your readers.
• Use simple techniques to organise written information in a clear manner.
• Apply simple tools and plain English to create clear and concise messages.
• Utilise AI tools to identify correct grammar, spelling, punctuation, and presentation in business writing.
• Demonstrate how to ensure your writing is inclusive.
• Focus on an area such as email etiquette, writing media posts/blogs or persuasive summaries or benefit statements.
• Create an action plan for excellent business writing.

Topics covered

• Welcome, navigation, outcomes, and context

Set the stage, explore learning goals, and review the course structure.

• Topic 1: Business writing introduction

Assess your own writing skills to highlight your strengths and areas for improvement.

• Topic 2: Stages of writing

Learn the five stages of writing.

• Topic 3: Prewriting – the purpose and readers’ needs

Understand the purpose(s) of your business writing and how to tailor messages to meet the needs of your readers.

• Topic 4: Structuring

Explore techniques to organise written information in a clear manner.

• Topic 5: Drafting

Learn to apply simple tools and plain English to create clear and concise messages.

• Topic 6: Inclusive writing - accessibility and readability

Explore how to ensure your writing is inclusive.

• Topic 7: Editing and reviewing

Use AI tools to identify ways to improve your business writing.

• Topic 8: Focus areas (optional activities)

Tailor the session to specific challenges or improvement areas.

• Review and action planning

Reflect and outline actionable steps for improvement.

Why attend?

In today’s business world, effective written communication can set you apart and accelerate your career. Whether you’re looking to improve clarity, adapt to diverse audiences, or ensure you have added the right information in your writing, this course provides the tools and confidence you need to succeed in any business environment.

What makes this course stand out?

• Comprehensive and practical: Covering all fives stages of writing, this course prepares you to craft messages in a clear, concise and impactful way.
• Psychological safety: learn in a supportive, constructive environment.
• Personal brand focus: Learn how effective writing can enhance your reputation within your organisation.
• Future-proof skills: Master trends, tools, and technologies to keep your writing clear and impactful.
• Engagement and interaction: The course is designed to be highly facilitative allowing you to practise and refine skills with support.
• Tailored learning: Focus on areas where you want to improve, such as writing for social media, email etiquette or persuasive summaries or benefit statements.
• Action planning for post-workshop: Create a plan to continue improving your writing skills after the workshop.

What’s included?

Throughout the workshop, you'll learn to tailor your writing to different audiences, structure your messages for maximum impact, and ensure your content is not only well-written but also accessible to all readers. With practical exercises, expert guidance, and hands-on projects, you'll enhance your writing skills and leave with a deeper understanding of how to craft clear, concise, and effective business communications.

Call to action

Are you ready to elevate your business writing?

Join us to transform your writing and make a stronger impact in your professional interactions!