Targeted Marketing in a Privacy-First Era Training in Switzerland

  • Learn via: Classroom
  • Duration: 1 Hour
  • Level: Intermediate
  • Price: From €325+VAT

This instructor-led webinar explores how targeted marketing is evolving in response to increasing privacy regulations and technological changes. Participants will gain insights into the history of data usage, the impact of limits on third-party cookies, and emerging addressability solutions. The session will conclude with an open Q&A, allowing attendees to engage with the instructor on key privacy and marketing challenges.

We can organize this training at your preferred date and location. Contact Us!

Prerequisites

Participants should have:

  • A basic understanding of digital marketing concepts
  • Familiarity with online advertising technologies (e.g., cookies, tracking pixels, programmatic advertising)
  • An interest in privacy regulations and their impact on marketing strategies
Target audience
This webinar is designed for:
  • Digital marketers and advertising professionals
  • Marketing technology (MarTech) and AdTech professionals
  • Business leaders navigating privacy-first marketing strategies

Training Outline

The why of privacy-first marketing strategies

Overview of identity and addressability
History of cookies and data usage
The rise of privacy concerns and regulatory responses
Google: A Case Study
Evaluating new addressability solutions and best practices for marketers
The future of targeted marketing
Open discussion and participant questions
Exams and assessments
There are no formal exams for this webinar. Participants will engage in real-time discussions and knowledge checks to reinforce key takeaways.


Contact us for more detail about our trainings and for all other enquiries!

Avaible Training Dates

Join our public courses in our Switzerland facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

We can organize this training at your preferred date and location.
06 Ağustos 2025 (1 Hour)
Bern, Zürih, Cenevre
Classroom / Virtual Classroom
€325 +VAT
14 Ağustos 2025 (1 Hour)
Bern, Zürih, Cenevre
Classroom / Virtual Classroom
€325 +VAT
15 Ağustos 2025 (1 Hour)
Bern, Zürih, Cenevre
Classroom / Virtual Classroom
€325 +VAT
01 Eylül 2025 (1 Hour)
Bern, Zürih, Cenevre
Classroom / Virtual Classroom
€325 +VAT
09 Eylül 2025 (1 Hour)
Bern, Zürih, Cenevre
Classroom / Virtual Classroom
€325 +VAT
22 Eylül 2025 (1 Hour)
Bern, Zürih, Cenevre
Classroom / Virtual Classroom
€325 +VAT
25 Eylül 2025 (1 Hour)
Bern, Zürih, Cenevre
Classroom / Virtual Classroom
€325 +VAT
15 Ekim 2025 (1 Hour)
Bern, Zürih, Cenevre
Classroom / Virtual Classroom
€325 +VAT
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