Data Storytelling for Marketing is an intensive half-day workshop designed to help participants turn raw data into clear, engaging, and audience-focused narratives.
Throughout the session, learners explore how a simple data visualisation can be developed into a more meaningful story, how messages can be adapted for different audiences, and how data can be interpreted and communicated rather than simply displayed.
The workshop combines practical exercises, real-world case studies, and interactive discussion. This approach gives participants the opportunity to practise data storytelling techniques in ways that can be transferred directly into their workplace.
By the end of the session, participants will have developed practical methods for improving reports, presentations, and marketing communication through data storytelling. The aim is to help reduce communication gaps and support better, more informed decision-making.
