This half day workshop is designed to deepen participants' understanding and practical skills in creating effective retail media campaigns. The workshop builds on foundational retail media knowledge, guiding learners through hands-on exercises and real-world examples to refine their ability to plan and execute campaigns successfully.
Participants will engage in interactive discussions, industry case studies, and collaborative exercises to explore best practices in digital retail media. By the end of the session, attendees will gain practical insights and actionable techniques to enhance their retail media strategies and apply them within their organisations.
