This course explores the five key trends shaping the future of e-commerce in 2025: social commerce, AI and automation, immersive AR, retail media networks, and data privacy. Participants will gain insights into how these trends are redefining the digital shopping landscape and learn actionable strategies to stay competitive in an evolving market.
With real-world case studies and practical recommendations, this session provides a roadmap for brands looking to adapt to the fast-changing e-commerce ecosystem.
This session is open to all professionals interested in e-commerce and digital marketing. While no prior experience is required, familiarity with online retail trends and digital marketing strategies will be beneficial.
Target audience
This course is ideal for:
Why understanding these trends is essential for staying competitive in 2025
The evolution of social commerce on platforms like TikTok, Instagram, and Facebook
The role of AI in shaping personalised shopping experiences
How AR is improving consumer confidence in online shopping
How retailers are monetising their digital platforms through advertising
Growing consumer awareness of data usage and privacy concerns
Open discussion and participant questions
Hands-on learning
While this session does not include hands-on labs, attendees will gain: