Targeted Marketing in a Privacy-First Era Training in South Africa

  • Learn via: Classroom / Virtual Classroom / Online
  • Duration: 1 Hour
  • Level: Intermediate
  • Price: From €325+VAT
  • Upcoming Date:
  • UK & Türkiye Based Global Training Provider

This instructor-led webinar explores how targeted marketing is evolving in response to increasing privacy regulations and technological changes. Participants will gain insights into the history of data usage, the impact of limits on third-party cookies, and emerging addressability solutions. The session will conclude with an open Q&A, allowing attendees to engage with the instructor on key privacy and marketing challenges.

We can organize this training at your preferred date and location. Contact Us!

Prerequisites

Participants should have:

  • A basic understanding of digital marketing concepts
  • Familiarity with online advertising technologies (e.g., cookies, tracking pixels, programmatic advertising)
  • An interest in privacy regulations and their impact on marketing strategies
Target audience
This webinar is designed for:
  • Digital marketers and advertising professionals
  • Marketing technology (MarTech) and AdTech professionals
  • Business leaders navigating privacy-first marketing strategies

Training Outline

The why of privacy-first marketing strategies

Overview of identity and addressability
History of cookies and data usage
The rise of privacy concerns and regulatory responses
Google: A Case Study
Evaluating new addressability solutions and best practices for marketers
The future of targeted marketing
Open discussion and participant questions
Exams and assessments
There are no formal exams for this webinar. Participants will engage in real-time discussions and knowledge checks to reinforce key takeaways.

Why Choose Bilginç IT Academy

At Bilginç IT Academy, we combine our strong presence in both the UK and Türkiye to deliver high-quality, practical training solutions for organizations worldwide.

International Presence with Local Expertise
With operations in the United Kingdom and Türkiye, we bring together global standards and local market understanding to deliver effective training experiences across regions.

Expert Instructors with Real-World Experience
Our courses are delivered by certified trainers with extensive industry experience, ensuring you gain practical knowledge that can be applied immediately.

Corporate-Focused Training Approach
We specialize in training corporate teams, tailoring our programs to meet your organization’s goals, technologies, and project requirements.

Flexible Training Delivery Worldwide
We offer classroom, virtual classroom, and onsite training options globally, tailored to your organization’s needs.

Hands-On, Practical Learning
Our training sessions include real-world scenarios, case studies, and interactive exercises to ensure lasting understanding and skill development.

Proven Track Record
With over 10 years of experience, we have successfully trained professionals from leading organizations across different industries and regions.


Contact us for more detail about our trainings and for all other enquiries!

Avaible Training Dates

Join our public courses in our South Africa facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

We can organize this training at your preferred date and location.
09 April 2026 (1 Hour)
Cape Town, Johannesburg, Pretoria
€325 +VAT
12 May 2026 (1 Hour)
Cape Town, Johannesburg, Pretoria
€325 +VAT
13 May 2026 (1 Hour)
Cape Town, Johannesburg, Pretoria
€325 +VAT
18 May 2026 (1 Hour)
Cape Town, Johannesburg, Pretoria
€325 +VAT
26 June 2026 (1 Hour)
Cape Town, Johannesburg, Pretoria
€325 +VAT
02 July 2026 (1 Hour)
Cape Town, Johannesburg, Pretoria
€325 +VAT
03 July 2026 (1 Hour)
Cape Town, Johannesburg, Pretoria
€325 +VAT
25 July 2026 (1 Hour)
Cape Town, Johannesburg, Pretoria
€325 +VAT

South Africa is the most advanced technological market on the continent, with Cape Town and Johannesburg acting as world-class centers for fintech, telecommunications, and digital entrepreneurship. Cape Town’s vibrant tech scene, often called 'Silicon Cape,' attracts international venture capital and research talent, while Johannesburg remains the industrial and financial heart of technical innovation. The country's top universities, including the University of Cape Town and Wits, provide a strong academic foundation for research in Artificial Intelligence and Big Data. Our educational frameworks in South Africa focus on equipping the professional workforce with the high-level skills needed to manage complex enterprise infrastructures. We provide elite training in Cybersecurity, Enterprise Architecture, and Data Science to support South Africa's leading role in the global digital economy.

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