Azerbaycan International Service Design Eğitimi

Day 1

• Introduction to Service Design
  • What is Service Design?
  • Why Service Design matters?
  • Principles of Service Design
  • How Service Design Differ from Product and UX Design?
• Service Design Process
  • 1. Explore: Insight Research
    • Understand People
    • Conduct Insight Research, Concepts and Methods (Depth Interview, Observation, Service Safaris, Diaries, and Contextual Research Methods)
    • Collate, Synthesize and Present Insights that can Drive Design Decisions
      • Identify Scenarios
      • Align Actions, Mindsets and Emotions
  • 2. Define: Ideation & Concept Development
    • Service Ecology Mapping
      • Understand Service Architectures, Stakeholders and Touchpoints
      • Use Models of Current State and its Impact on Customers
      • Understand the Internal Implications and Construct a User-centred Vision for Complex Interactions
    • Customer Journey Mapping
      • Elements of a Customer Journey Map
      • Zooming Out from Individual Touchpoint to Outline and Map the Customer Journey
      • Find the Invisible Connections and Map the Journey

Day 2

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  • Brainstorming, Service staging, Role plays, Service Evidencing, Co-design etc.)
  • Service Blueprinting
    • Elements of Service Blueprint
    • Identify Service Scenarios
    • Develop Service Blueprint
  • Evaluate and Test Services Scenarios & Service Staging
  • Present your Service Design
• The Challenges and Best Practices while Integrating Service Design Thinking into your Business
• Harvard Case Study