Understanding customers is more critical than ever in today’s data-rich environments. This ICAgile-accredited micro-credential helps learners apply AI tools to uncover customer behaviours, simulate feedback, and generate actionable insights. Participants will explore how generative AI can support profiling, pattern recognition, and strategic decision-making, while maintaining ethical standards and human oversight. The course focuses on responsible use of AI to enhance customer understanding and drive product and experience innovation.
Prerequisites
Learners should have:
- Completed Foundations of AI (ICAgile ICP-FAI), or have equivalent knowledge of generative AI tools and capabilities.
Target audience
This course is ideal for:
- Product managers, designers, analysts, marketers, and leaders seeking deeper customer insight
- Professionals aiming to improve customer experience and strategy through AI
- Teams working in customer-centric environments where data-driven decisions matter
























