Microsoft 365 Copilot for Sales and Marketing Training in South Africa

  • Learn via: Online Instructor-Led / Classroom Based / Onsite
  • Duration: 1 Day
  • Level: Intermediate
  • Price: Please contact for booking options
  • Upcoming Date:
  • UK & South Africa Based Global Training Provider

Microsoft 365 Copilot for Sales and Marketing is a hands-on, practical course designed to help sales and marketing professionals unlock the full potential of Microsoft 365 Copilot.
Through real-world exercises—including consumer segmentation, campaign planning, image creation, and activity optimisation—participants learn how to embed Copilot into their workflows to drive innovation, speed up insights, and enhance performance.

The session also focuses on human-first adoption, AI ethics, and future readiness, preparing learners to lead AI-driven transformation in marketing and sales.

We can organize this training at your preferred date and location. Contact Us!

Prerequisites

Participants should have:

  • Basic familiarity with Copilot and prompt writing,

  • Foundational knowledge of Microsoft 365 (Word, Excel, PowerPoint),

  • No prior AI or coding experience required.

Who Should Attend

This course is designed for:

  • Marketing and sales professionals at all levels,

  • Business development and account managers,

  • Digital marketing specialists exploring AI tools,

  • Professionals aiming to integrate Copilot into daily workflows.

What You Will Learn

By the end of this course, learners will be able to:

  • Evaluate the transformative potential of Microsoft 365 Copilot in marketing,

  • Integrate Copilot into Microsoft Office tools to enhance productivity,

  • Benchmark Copilot against traditional marketing tools and AI platforms,

  • Design real-world Copilot-driven marketing workflows,

  • Automate processes and generate AI-enhanced content,

  • Apply Copilot to solve marketing challenges (segmentation, ROI, creative design),

  • Lead ethical and responsible AI adoption within their teams,

  • Prepare for emerging trends like Copilot agents and hyper-personalisation.

Training Outline

Welcome & Objectives
Course flow, introductions, and learning outcomes.

Human-First Approach
Principles of ethical AI and responsible adoption.

Use Case 1: Consumer Segmentation (Excel)
Hands-on simulation using Copilot in Excel for customer segmentation.

Use Case 2: Campaign Planning (Word, PPT, Excel)
Developing campaign ideas in Word, building presentations in PowerPoint, and creating forecasts in Excel.

Use Case 3: Image Creation (Copilot Chat)
Hands-on image generation with AI, followed by ethical discussion on copyright.

Use Case 4: Activity Optimisation (Excel & PPT)
Optimising campaign performance in real-time and generating executive summaries.

Gen AI Future Readiness
Exploring AI adoption phases and mapping personal readiness.

Copilot for My Role
Participants use Copilot to plan post-training actions.


Hands-On Learning

Includes:

  • Live demonstrations across Word, Excel, PowerPoint, and Copilot Chat

  • Scenario-based marketing simulations

  • Peer review of Copilot-created campaigns

  • Ethical reflection and group exercises

Why Choose Us

Experience Microsoft 365 Copilot for Sales and Marketing in South Africa through Bilginç IT Academy's live and interactive virtual classroom environment, accessible from your home, office, or any location. Connect with expert trainers in real time and bring the energy of classroom learning into the digital experience.

  • Live Instructor-Led Sessions: Join scheduled training sessions with your instructor and fellow delegates in real time.
  • Interactive Learning Experience: Take part in discussions, practical exercises, group activities, and Q&A sessions throughout the course.
  • Expert Trainer Network: Learn from experienced trainers with strong industry backgrounds and practical field expertise.
  • Over 30 Years of Training Expertise: Benefit from Bilginç IT Academy's long-standing experience in delivering professional training since 1995.
  • Flexible and Scalable Delivery: Access live virtual classrooms from South Africa and worldwide, with flexible planning options for individual and corporate training needs.

Experience Microsoft 365 Copilot for Sales and Marketing in a focused classroom environment in South Africa. Bilginç IT Academy's carefully selected training venues provide a professional setting where delegates can interact directly with expert trainers and peers.

  • Experienced Trainers: Learn from specialists with extensive field experience and real-world knowledge.
  • Professional Training Venues: Attend courses in comfortable, well-equipped classrooms designed to support effective learning.
  • Focused Classroom Experience: Benefit from limited class sizes that encourage discussion, interaction, and personalized support.
  • Quality-Driven Learning: Develop practical skills through structured, up-to-date, and professionally designed training content.

Meet your team's training needs with Bilginç IT Academy's onsite Microsoft 365 Copilot for Sales and Marketing in South Africa solution, delivered at your office or preferred location. Align your team's development with your business goals through a training experience tailored to your organization.

  • Tailored Course Content: Adapt the training program to your organization's projects, team structure, and specific business requirements.
  • Time and Cost Efficiency: Reduce travel, accommodation, and operational costs while maximizing the value of your training investment.
  • Team-Focused Learning: Help your employees develop around the same knowledge base and strengthen collaboration across your organization.
  • Simplified Planning and Tracking: Manage the training process, participant development, and organizational requirements with greater control.


Contact us for more detail about our trainings and for all other enquiries!

Microsoft 365 Copilot for Sales and Marketing Training Course in South Africa Schedule

Join our public courses in our South Africa facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

We can organize this training at your preferred date and location.
24 June 2026 (1 Day)
Cape Town, Johannesburg, Pretoria
07 August 2026 (1 Day)
Cape Town, Johannesburg, Pretoria
21 August 2026 (1 Day)
Cape Town, Johannesburg, Pretoria
22 August 2026 (1 Day)
Cape Town, Johannesburg, Pretoria
23 August 2026 (1 Day)
Cape Town, Johannesburg, Pretoria
25 August 2026 (1 Day)
Cape Town, Johannesburg, Pretoria
06 September 2026 (1 Day)
Cape Town, Johannesburg, Pretoria
07 September 2026 (1 Day)
Cape Town, Johannesburg, Pretoria

South Africa is the most advanced technological market on the continent, with Cape Town and Johannesburg acting as world-class centers for fintech, telecommunications, and digital entrepreneurship. Cape Town’s vibrant tech scene, often called 'Silicon Cape,' attracts international venture capital and research talent, while Johannesburg remains the industrial and financial heart of technical innovation. The country's top universities, including the University of Cape Town and Wits, provide a strong academic foundation for research in Artificial Intelligence and Big Data. Our educational frameworks in South Africa focus on equipping the professional workforce with the high-level skills needed to manage complex enterprise infrastructures. We provide elite training in Cybersecurity, Enterprise Architecture, and Data Science to support South Africa's leading role in the global digital economy.

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