Digital Leadership & Transformation: Leveraging Digital for Top-Line Growth, Finland

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The perfect digital business seamlessly interacts with the customer to the extent that the interaction itself is invisible. Simplicity and ease of customer experience differentiates leading digital compa-nies from legacy businesses. Creating the cultural, technical and operational credentials for digital success takes focus, sensitivity, but most important of all, determination. It requires a change of mindset at the heart of the company.

Central to digital transformation is understanding the business opportunity in the context of the re-lationship between the business, the customer and the marketplace. From this, a clear view of the strategic ambition should become evident; growth is about demand, and demand is about having something that people want to buy. The marketplace is saturated with goods and services, many of which are essentially similar, and have been for many years; successful digital offerings reinvent traditional goods and services with a digital experience overlaid so reducing the level of customer friction, ideally to zero. Digital transformation aims to create the simplest and highest level of cus-tomer experience, regardless of channel.

Undertaken properly, digital offers businesses the potential to achieve cost savings, efficiencies and improve brand awareness, ultimately driving the top-line. These are developments that no senior executive can afford to ignore, inside or outside of organisations. Gaining a strong understanding of the core concepts, during what remain the relatively early stages of digital adoption, will provide material advantage to anyone involved in the space.

At its core, this course provides a solid introduction to digital and transformation frameworks. Starting from first principles, the course approaches digital from a number of different perspectives providing foundational knowledge that will enable delegates to assess digital strategies, allowing them to identify those organisations executing strategies which offer the highest probability of success.

There is no any prerequisites.

What is digital and why is it important?
Objectives
- What does digital transformation mean?
- What kind of challenges exist in digital transformation?
- How can enterprises tackle the challenges in digital transformation?
High level case studies
Workshop and exercises

CONTEXT - SETTING THE SCENE FOR DIGITAL

How organisations work and examples
Front to back - business process flows & making money - goods & services
Technology architecture - core components
The traditional customer interaction
Customer Relationship Management, Mobile and Online
Digital Marketing and Social Media
Customer Journeys and Digital Journeys - Sector Overview
What stops a legacy organisation from being a digital organisation?
Technology Baseline - How technology happens.

LEADING BUSINESSES TOWARDS DIGITAL

Digital Transformation Defined
Digital transformation as a concept; literature review
Organisational vs. Sector Wide / Internal vs. External
Components of Digital Transformation
- Customer Experience
- Operational Processes
- Business Model
Social Media and Digital Brand
Measuring success and customer interaction
What does good look like; exemplar companies
Digital Thought Leadership
Fostering and Sustaining Cultural Change in Digital Companies
- Digital companies do things differently - why and how?

Challenges in Digital Transformation - Business, Technology and Digital Strategy

What the data indicates
Successful companies and why?
Business strategy and IT
Business and IT Alignment
Challenges in Achieving Business-IT Alignment
Integrating Business, Technology and Digital Strategies
Addressing the Challenges of Digital Transformation
Measuring returns - Digital Innovation and the impact on Business Transformation

Enterprise Architecture

Enterprise Architecture Explained
Enterprise Architecture Frameworks
Benefits of Enterprise Architectures
Business strategy and IT
Linking Architecture with Business Strategy
User Experience and Customer Journeys

Technology Governance in Digital Organisations

Governance Defined
Portfolio Baseline and Managing Digital Business
Run vs. Change
Digital Risk Management
Cyber Security - Essential Principles
Project and programme portfolios
Traditional vs. agile/digital methodologies

Case Study - Workshop Session I

Leveraging Data Science and Data Analytics for Leadership Development
Principles of Digital Analytics
Digital Analytics Lifecycle - Measure, Analyse, Visualise, Interpret
Data Analytics Technologies
Machine learning
Big data
Neural computing
Visual analytics

Emerging Technologies and Digital Transformation

The Internet of Things
Artificial Intelligence
Blockchain and Cryptocurrencies
Robotic Process Automation
Integrating Emerging Technologies with Digital Strategies
Case Study - Workshop Session II

THE FUTURE

Where next for digital?
Vision and opportunities
Barriers

Why have you chosen us?

I have attended a training from Bilginc IT Academy before and I was satisfied.

I have attended a training from a different provider and it was not helpful.

Other

How many employees do you have in your IT department?

0 – 50

50 – 250

250 – 1000

1000+

Digital Leadership & Transformation: Leveraging Digital for Top-Line Growth Training Course in Finland

Finland is a country located in northern Europe. Helsinki is the capital and largest city of the country. The majority of the people are Finns but there is also a small Lapp population in Lapland, where the country is famous for the Northern Lights. Finland's national languages are Finnish and Swedish.

Known for its vast forests, lakes, and natural beauty, Finland is one of the world's largest producers of forest products, such as paper, pulp, and lumber. One of the world's largest sea fortresses Suomenlinna, Rovaniemi with the "White Nights", dogsled safaris and of course the Northern Lights are what makes Finland so popular for tourists. Finland is one of the best places in the world to see the Northern Lights and attracts millions of tourists during its seasons.

Finland is home to a thriving technology industry and is widely recognized as one of the world's leading technology hubs. Companies such as Nokia and Rovio (creator of the popular game Angry Birds) are based in Finland. Some of the key factors that have contributed to Finland's success in technology include; strong investment in research and development, a highly educated workforce and fundings.

Finland has a strong educational system, and is widely regarded as one of the world's most literate countries. In fact, Finland's literacy rate is one of the highest in the world, and its students consistently perform well in international tests of math and reading ability.

Also, as a pioneer in environmental sustainability, Finland is known for its efforts to reduce its carbon footprint and promote clean energy. This Nordic country is also famous for its unique and distinctive cultural heritage, including its traditional folk music and its elaborate traditional costumes.

Helsinki, Finland's capital city, is the country's business center. Helsinki is Finland's largest city, and it is home to many of the country's major corporations and organizations, including many of the country's leading technology firms. The city is also a commercial, trade, and financial center, as well as one of the busiest ports in the Nordic region.

Take advantage of our diverse IT course offerings, spanning programming, software development, business skills, data science, cybersecurity, cloud computing and virtualization. Our knowledgeable instructors will provide you with practical training and industry insights, delivered directly to your chosen venue in Finland.

Digital Leadership & Transformation: Leveraging Digital for Top-Line Growth Training in Finland

Upcoming Trainings

Digital Leadership & Transformation: Leveraging Digital for Top-Line Growth Training in Finland

Prerequisites

What You Will Learn

Outline

Upcoming Trainings