Build and Analyze Customer Journeys using Marketing Cloud Training in Finland

  • Learn via: Classroom
  • Duration: 5 Days
  • Price: From €2,600+VAT
We can host this training at your preferred location. Contact us!

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.


  • Explain compliance concepts to ensure optimal
  • deliverability.
  • Use tools within Marketing Cloud to uphold deliverability
  • standards.
  • Utilize Email Design best practices to ensure the best
  • customer experience.
  • Develop effective, relevant messages using Content Builder.
  • Design and test different delivery methods and options
  • when sending an email message.
  • Design and execute customer journeys using automation
  • tools within Marketing Cloud.
  • Differentiate the use cases for different automation
  • activities in Automation Studio and Journey Builder.
  • Define fundamental data management and structure
  • terminology.
  • Use data segmentation tools to create targeted emails.
  • Apply a simple data model concept to a real-world scenario.
  • Define subscriber statuses, unsubscribe methods, and
  • preferences.
  • Analyze marketing campaigns using common KPIs.
  • Solve a common marketing problem using troubleshooting
  • guidance.
  • Prioritize testing methods and tools to ensure quality
  • control.
  • Explain fundamental account and sending administration.
  • Know where to go for more information, guidance, and
  • support.
  • Describe capabilities across the platform.
  • Lessons and Topics
  • Introduction to Salesforce Marketing Cloud
  • Administration
  • Subscriber and Data Management
  • Email Message Design and Creation
  • Message Testing, Delivery, and Email Marketing Best
  • Practices
  • Marketing Automation
  • Analytics and Troubleshooting
  • Summary


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Finland facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

20 tammikuuta 2025 (5 Days)
Helsinki, Espoo
Classroom / Virtual Classroom
07 helmikuuta 2025 (5 Days)
Helsinki, Espoo
Classroom / Virtual Classroom
20 tammikuuta 2025 (5 Days)
Helsinki, Espoo
Classroom / Virtual Classroom
07 helmikuuta 2025 (5 Days)
Helsinki, Espoo
Classroom / Virtual Classroom
04 maaliskuuta 2025 (5 Days)
Helsinki, Espoo
Classroom / Virtual Classroom
04 maaliskuuta 2025 (5 Days)
Helsinki, Espoo
Classroom / Virtual Classroom
17 maaliskuuta 2025 (5 Days)
Helsinki, Espoo
Classroom / Virtual Classroom
04 maaliskuuta 2025 (5 Days)
Helsinki, Espoo
Classroom / Virtual Classroom
Build and Analyze Customer Journeys using Marketing Cloud Training Course in Finland

Finland is a country located in northern Europe. Helsinki is the capital and largest city of the country. The majority of the people are Finns but there is also a small Lapp population in Lapland, where the country is famous for the Northern Lights. Finland's national languages are Finnish and Swedish.

Known for its vast forests, lakes, and natural beauty, Finland is one of the world's largest producers of forest products, such as paper, pulp, and lumber. One of the world's largest sea fortresses Suomenlinna, Rovaniemi with the "White Nights", dogsled safaris and of course the Northern Lights are what makes Finland so popular for tourists. Finland is one of the best places in the world to see the Northern Lights and attracts millions of tourists during its seasons.

Finland is home to a thriving technology industry and is widely recognized as one of the world's leading technology hubs. Companies such as Nokia and Rovio (creator of the popular game Angry Birds) are based in Finland. Some of the key factors that have contributed to Finland's success in technology include; strong investment in research and development, a highly educated workforce and fundings.

Finland has a strong educational system, and is widely regarded as one of the world's most literate countries. In fact, Finland's literacy rate is one of the highest in the world, and its students consistently perform well in international tests of math and reading ability.

Also, as a pioneer in environmental sustainability, Finland is known for its efforts to reduce its carbon footprint and promote clean energy. This Nordic country is also famous for its unique and distinctive cultural heritage, including its traditional folk music and its elaborate traditional costumes.

Helsinki, Finland's capital city, is the country's business center. Helsinki is Finland's largest city, and it is home to many of the country's major corporations and organizations, including many of the country's leading technology firms. The city is also a commercial, trade, and financial center, as well as one of the busiest ports in the Nordic region.

Take advantage of our diverse IT course offerings, spanning programming, software development, business skills, data science, cybersecurity, cloud computing and virtualization. Our knowledgeable instructors will provide you with practical training and industry insights, delivered directly to your chosen venue in Finland.
By using this website you agree to let us use cookies. For further information about our use of cookies, check out our Cookie Policy.