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The Marketing Cloud Connect Essentials course is designed to give you in-depth knowledge of the functionality available when you connect your Salesforce org to your Marketing Cloud account. In this interactive course, you will gain hands-on experience connecting the Clouds, personalizing your emails by leveraging your Salesforce CRM data from the Sales / Service Clouds, sending emails to a Contact / Lead, Report, or Campaign, synchronizing your Salesforce CRM data in the Marketing Cloud, segmenting your data to send targeted and relevant emails, creating 1:1 journeys based on your Salesforce CRM data, and tracking and reporting capabilities in the Marketing Cloud and Sales / Service Clouds.

WHO SHOULD TAKE THIS COURSE?

This course is designed for:

• Customers who will be connecting their Salesforce org to the Marketing

Cloud using Marketing Cloud Connect.

• The email digital marketer who will manage the email channel for their

organization and who needs to know how to best leverage their Saleforce

CRM data.

• The Salesforce Administrator who is responsible for supporting users when

Marketing Cloud Connect is installed.

• Explain Marketing Cloud Connect.

• Connect a Marketing Cloud account to a Salesforce org.

• Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content.

• Create an email in Content Builder.

• Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in the Marketing Cloud and Sales/Service Clouds.

• Automate the sending of emails using a Triggered Email, Automation Studio, and Journey Builder.

• Configure Synchronized CRM Sources to bring CRM data into the Marketing Cloud.

• Segment data using Reports, Filter Activity, and Query Activity.

• Create journeys using Salesforce Activities in Journey Builder.

• Review tracking data in the Marketing Cloud and Sales / Service Clouds.

• Create analytics reports in the Marketing Cloud.

• Create and customize Marketing Cloud reports in a Sales / Service Clouds.

• Create a dashboard based on Marketing Cloud reports.

Salesforce Marketing Cloud Overview

• Overview of the Customer Success Platform

• Overview of the Marketing Cloud

Marketing Cloud Connect

• Marketing Cloud Connect Overview

• Review of various ways to connect the Clouds

Connecting the Clouds

• Review of steps to connect the Clouds

• Review of the pre-requisites for Marketing Cloud Connect

• Review of Salesforce terminology

• Connect a Marketing Cloud account to a Salesforce org

• Review of pre-work

Personalized Digital Maketing

• Review of what functionality can be accomplished in each cloud

• Create a personalized email leveraging Salesforce CRM data using Content Builder

• How to use Testing Tools

• How to manually send a Marketing Cloud Email to a Lead/

Contact, Report, and Campaign

• How to automate the sending of an email via a Triggered Email,

Automation Studio, and Journey Builder

• Understand what happens when an email is sent

• Understand subscriber statuses

Synchronized CRM Data

• Explain how and why to bring Salesforce CRM data into the

Marketing Cloud

• How to synchronized data sources in Contact Builder

• How to create segments using Filters and the Query Activity

• How to create a Salesforce Data Extension for sending

• How to create a journey using synchronized data sources

• How to test a journey

Journey Builder

• Explain each of the Sales and Service Cloud Activites

• How to create a journey using Sales and Service Cloud Activities

Tracking and Reporting

• Understand the tracking data available in the Marketing Cloud

• How to create and automate tracking reports in the Marketing

Cloud

• Understand the tracking data available in the Sales / Service

Cloud

• How to create and customize Marketing Cloud reports in the

Sales / Service Cloud

• How to create a dashboard for Marketing Cloud tracking reports

Link Your Salesforce Data using Marketing Cloud Connect Training Course in Finland

Finland is a country located in northern Europe. Helsinki is the capital and largest city of the country. The majority of the people are Finns but there is also a small Lapp population in Lapland, where the country is famous for the Northern Lights. Finland's national languages are Finnish and Swedish.

Known for its vast forests, lakes, and natural beauty, Finland is one of the world's largest producers of forest products, such as paper, pulp, and lumber. One of the world's largest sea fortresses Suomenlinna, Rovaniemi with the "White Nights", dogsled safaris and of course the Northern Lights are what makes Finland so popular for tourists. Finland is one of the best places in the world to see the Northern Lights and attracts millions of tourists during its seasons.

Finland is home to a thriving technology industry and is widely recognized as one of the world's leading technology hubs. Companies such as Nokia and Rovio (creator of the popular game Angry Birds) are based in Finland. Some of the key factors that have contributed to Finland's success in technology include; strong investment in research and development, a highly educated workforce and fundings.

Finland has a strong educational system, and is widely regarded as one of the world's most literate countries. In fact, Finland's literacy rate is one of the highest in the world, and its students consistently perform well in international tests of math and reading ability.

Also, as a pioneer in environmental sustainability, Finland is known for its efforts to reduce its carbon footprint and promote clean energy. This Nordic country is also famous for its unique and distinctive cultural heritage, including its traditional folk music and its elaborate traditional costumes.

Helsinki, Finland's capital city, is the country's business center. Helsinki is Finland's largest city, and it is home to many of the country's major corporations and organizations, including many of the country's leading technology firms. The city is also a commercial, trade, and financial center, as well as one of the busiest ports in the Nordic region.

Take advantage of our diverse IT course offerings, spanning programming, software development, business skills, data science, cybersecurity, cloud computing and virtualization. Our knowledgeable instructors will provide you with practical training and industry insights, delivered directly to your chosen venue in Finland.

Link Your Salesforce Data using Marketing Cloud Connect Training in Finland

Upcoming Trainings

Link Your Salesforce Data using Marketing Cloud Connect Training in Finland

Prerequisites

What You Will Learn

Outline

Upcoming Trainings