Introduction to generative AI
This module establishes a shared foundation for understanding generative AI and its growing influence.
- Overview of artificial intelligence and the evolution toward generative models.
- Capabilities and applications of generative AI across text, images, music, video, and code.
- Key differences between traditional AI approaches and generative AI systems.
- Demonstrations of commonly used generative AI tools and platforms.
Strengths and challenges of generative AI
This module explores both the potential and the limitations of generative AI to support informed decision-making.
- Strengths and benefits of generative AI, including productivity, creativity, and scalability.
- Common limitations such as hallucinations, bias, data dependency, and lack of transparency.
- Ethical, legal, and security considerations when using generative AI.
- Risks associated with misuse, overreliance, and poor governance.
Real-world applications and implementation of generative AI
This module focuses on how generative AI is applied in practice and how organisations can approach adoption.
- Industry use cases across marketing, healthcare, education, customer service, and technology.
- Evaluating business problems that generative AI can realistically address.
- Stakeholder considerations, including leadership, employees, customers, and regulators.
- Assessing feasibility, readiness, and strategic options for implementation.
Effective prompt design and retrieval augmented generation
This module develops practical skills for interacting with generative AI tools effectively.
- The significance of prompt design in shaping AI outputs.
- Core principles of clear, structured, and context-aware prompting.
- Common prompting strategies for business and professional use cases.
- Introduction to retrieval augmented generation and how it improves reliability and relevance.
- Understanding the business value of combining internal data with generative AI models.
Exams and assessments
There are no formal exams included in this course. Learners will complete informal knowledge checks, discussions, and practical activities throughout the course to reinforce understanding and support applied learning.
Hands-on learning
This course includes opportunities for experiential learning, including:
- Guided interaction with generative AI tools to create and refine outputs.
- Practical exercises focused on prompt design and evaluation of results.
- Scenario-based discussions exploring real organisational challenges and use cases.