Measuring Intangibles: Breaking Down Analytic Barriers Training in Norway

  • Learn via: Classroom / Virtual Classroom / Online
  • Duration: 1 Day
  • Price: Please contact for booking options
We can host this training at your preferred location. Contact us!

Performance management depends on measurement, and many of the measures are financial. But financial measures have little impact on business performance; they measure the past and tell us little about the future. However, they are comfortable and tangible. We know how to count dollars. Even the common non-financial measures are tangible, retrospective, and relatively easy. Many of the things that we need to assess seem to be especially difficult to measure, so we measure what is easy instead of what is needed.

The right things to measure are those that drive goal attainment. This means changing the measurement focus from outcomes to influences—from past to future. Outcome-based measurement uses lagging indicators, which monitor past performance but contribute little to managing future performance. Influence measurement uses leading indicators—predictors of future performance and levers to shape the future.

There are no prerequisites for this course.

Business analysts and business managers; analytics designers and developers; BI program and project managers; problem solvers

  • Why measuring intangibles is central to managing future performance
  • The challenges of performance indicators such as customer satisfaction and employee morale
  • How to establish scope and quality criteria for intangible measures
  • How to identify, select, and define intangible measures
  • Measurement techniques for intangibles
  • How to apply intangible measures for business leverage

Measurement Concepts

  • Why Measure?
  • Systems of Measurement
  • Methods of Measurement
  • Measurement Scales
  • Measurement Techniques
  • Measurement Subjects
  • Challenges of Measurement
  • Effective Measurement

Preparing to Measure

  • Preparation Goals
  • Purpose
  • The Measurement Problem or Need
  • Measurement Environment
  • Measurement Intent
  • Objectivity
  • Rigor, Structure and Discipline
  • Uniformity and Consistency
  • Exercise – Preparing to Measure

Defining Measures

  • Measurement Definition Goals
  • Measurement Subjects - Things to Be Measured
  • Measurement Characteristics
  • * Qualitative Properties
  • * Quantitative Properties
  • Quantifying Intangibles
  • Scales & Units
  • Measurement Dimensions
  • Measurement Comparators
  • Exercise – Defining Measures

Collecting Measures

  • Collection Goals
  • Measurement Populations
  • Data Sources
  • Data Gathering Methods
  • Measurement Timing
  • fData Completeness
  • The Measurement Construct
  • Exercise – Collecting Measures

V. Analysis & Action

  • Revisiting the Environment
  • Return to Purpose
  • Evolution - Changing Measures & Metrics
  • Evolution - Changing Environment
  • Next Steps – Putting Knowledge to Work


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Norway facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
02 september 2024
Oslo, Bergen, Trondheim
1 Day
Classroom / Virtual Classroom
07 september 2024
Oslo, Bergen, Trondheim
1 Day
Classroom / Virtual Classroom
12 september 2024
Oslo, Bergen, Trondheim
1 Day
Classroom / Virtual Classroom
16 september 2024
Oslo, Bergen, Trondheim
1 Day
Classroom / Virtual Classroom
19 september 2024
Oslo, Bergen, Trondheim
1 Day
Classroom / Virtual Classroom
20 september 2024
Oslo, Bergen, Trondheim
1 Day
Classroom / Virtual Classroom
22 september 2024
Oslo, Bergen, Trondheim
1 Day
Classroom / Virtual Classroom
23 september 2024
Oslo, Bergen, Trondheim
1 Day
Measuring Intangibles: Breaking Down Analytic Barriers Training Course in Norway

The Nordic country Norway, is in Northern Europe. Known for its stunning natural beauty, including fjords, mountains, and forests, Norway is also famous for its high standard of living and strong social welfare system. Norway's capital and largest city is Oslo. Tromsø, Bergen, Trondheim and Stavanger are the other tourist attracting cities of Norway.

Norway is a constitutional monarchy with King Harald V as the head of state. The country has a population of 5,425,270 as of January 2022. Norway is a relatively small country and has a relatively low population density, with much of its land area covered by forests, mountains, and fjords. Despite its small size, Norway is known for its rich cultural heritage, strong economy, and stunning natural beauty, which attracts millions of visitors every year. This Nordic country is also known for its winter sports, such as skiing and snowboarding, and is a popular destination for outdoor enthusiasts.

Norway has a long history of invention and is home to numerous more top-tier tech firms and research facilities, such as; Kongsberg Gruppen, Telenor, Atea, Evry and Gjensidige Forsikring.

Due to the country's high latitude, there are large seasonal variations in daylight. From late May to late July, the sun never completely descends beneath the horizon. Which attracts many tourists around the world to see the "Land of the Midnight Sun". Tourists mainly visit Sognefjord, Norway's Largest Fjord, Pulpit Rock, one of the most photographed sites in Norway and of course the capital; Oslo.

Oslo is considered the business center of Norway. It is the country's largest city and the capital of Norway. The city is home to many of Norway's largest and most important companies, as well as several international organizations and research institutions. Additionally, the city is a popular tourist destination, known for its scenic location on the Oslo Fjord, its many museums and cultural attractions, and its vibrant nightlife and dining scene. Some of the most popular museums in Oslo are The Norwegian Museum of Cultural History, The Nobel Peace Center, The National Museum of Art, Architecture, and Design, The Munch Museum and The Vigeland Museum.
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