Certificate in Business Service Design Training in United Arab Emirates

  • Delivery Method: Online Instructor-Led / Classroom Based / Onsite
  • Participation Model: Public Training / Private / In-House Training
  • Duration: 3 Days
  • Level: Intermediate
  • Price: From €1,900 +TAX
  • Upcoming Date:

The need for organizations to continuously innovate and adapt their services to meet the ever-changing, and increasingly demanding, expectations of their customers is more of a challenge today than ever! A seamless service experience for the customer can have a significant impact on an organization’s reputation, customer acquisition and retention and indeed the company’s overall growth. Business Service Design has an in depth focus on business systems, processes, and services behind the customer journey, focusing on their impact on customer satisfaction.



Prerequisites

There are typically no formal prerequisites to take the A4Q Business Service Design certification; however, a basic understanding of service design principles and business practices is recommended for optimal learning.

Target Audience

This course is designed for:

  • Business analysts
  • Customer journey managers
  • Business service designers (including business designers and service designers)
  • Product managers
  • User researchers

For corporate groups, we can organize this training as an on-site private group.
HAVELSAN
ASELSAN
PepsiCo Türkiye
JTI TÜTÜN ÜRÜNLERİ SANAYİ A.Ş.
ING Bank
DHL
MASTERCARD
Huawei
TotalEnergies
Mercedes-Benz Türk A.Ş.
Goodyear
FORD OTOMOTIV SANAYI A.S.
3M COMPANY
Schneider Electric
Central Bank of Azerbaijan
BP Petrolleri
Procter & Gamble (P&G)
Qatar Foundation
Bank Of China
GlaxoSmithKline (GSK)
MORGAN STANLEY & CO Inc
Novo Nordisk
DEUTSCHE BANK
Azerbaycan Cumhuriyeti Emek ve Ahalinin Sosyal Güvenliği Bakanlığı
ACCENTURE

What You Will Learn

By the end of this course, learners will be able to:

  • Demonstrate an understanding of the relationship between Business Service Design & business strategy.
  • Explain and apply the key principles of:
    • Systems Thinking
    • Service Thinking
    • Design Thinking
    • Lean Thinking
  • Develop customer journey & empathy maps.
  • Develop service blueprints.
  • Explain the relationship between organisational culture & agility.

Training Outline

Introduction to Business Service Design (10%)

  • Define the rationale for Business Service Design
  • Identify the core components of the Business Service Design approach.
  • Demonstrate an understanding of the link between Business Service Design and strategy execution.

Systems Thinking Fundamentals (20%)

  • Identify and define a system, systems thinking and reductionist thinking.
  • Describe the characteristics of systems.
  • Identify natural systems, designed physical systems, designed abstract systems, man activity systems, adaptive systems.
  • Describe and distinguish between; Fishbone diagrams and the 6 P’s framework, POPIT, Business System Diamond, Business Model Canvas

Service Thinking Fundamentals (20%)

  • Define the core concepts.
  • Identify and define the principles and characteristics of a Service Thinking approach.
  • Describe and distinguish between; value stream analysis, value proposition attributes, the service design gaps model.
  • Identify and distinguish between the Five Dimensions of Service

Design Thinking Practices Fundamentals (20%)

  • Demonstrate an understanding of core Design Thinking definitions.
  • Identify the quadrants of the Design Thinking Double Diamond
  • Identify Design Thinking techniques.

Lean Thinking Fundamentals (20%)

  • Define the rationale for Lean Thinking
  • Describe and distinguish between Lean Thinking principles.
  • Describe and distinguish between the following Lean Thinking concepts.
  • Identify and distinguish between the approaches for identification of waste.
  • Identify and distinguish between the following Lean Thinking improvement lifecycles.

Organisational Agility (10%)

  • Define the term ‘organisational agility.’
  • Identify and distinguish between the domains of organisational agility.
  • Describe the elements of organisational agility.
  • Define organisational culture.

Exams and Assessments

The examination leading to the Foundation Certificate in Business Service Design:

  • Consists of 40 multiple choice questions, each of which has a value of one mark. Candidates must gain 26 marks out of the available 40 marks (65%) in order to pass the examination and be awarded the certification.
  • Has a duration of 60 minutes. If a candidate’s first language is not the examination language, the candidate is allowed an additional 25% (15 minutes) of examination time.
  • Is a closed book examination and no reference materials may be used while sitting the examination.
  • Assesses competence at levels 1,2 and 3 of Bloom’s Taxonomy of Cognitive Domains. These levels assess competence as follows:
    • K1: Remember.
    • K2: Understand.
    • K3: Apply.

Hands-On Learning

This course includes:

  • Instructor-led scenarios, helping develop business service design skills.
  • A detailed insight into Business Service Design concepts
  • Being able to apply useful Service Design techniques to drive business innovation

Why Choose Us

Leading UK-based global training provider since 1995.

Experience Certificate in Business Service Design in United Arab Emirates through Bilginç IT Academy's live and interactive virtual classroom environment. Join a Public course as an individual delegate or arrange a dedicated Private / In-house online training program exclusively for your organization.

  • Delivery Method: Online Instructor-Led
  • Participation Model: Public / Private (In-house)
  • Live and Interactive Training: Connect with your instructor in real time and actively participate through discussions, Q&A sessions, practical exercises, and group activities.
  • Flexible Participation: Join the training from your home, office, or any location with a suitable internet connection.
  • Expert Trainer Network: Learn from experienced trainers with strong industry backgrounds and practical field expertise.
  • Over 30 Years of Training Expertise: Benefit from Bilginç IT Academy's professional training experience since 1995.
  • Worldwide Access: Join our live virtual classrooms from United Arab Emirates or anywhere else in the world, or arrange a dedicated online training program for your organization.

Experience Certificate in Business Service Design through face-to-face Classroom Based training in United Arab Emirates. Training can be delivered as a Public course open to individual delegates or as a dedicated Private / In-house class for your organization.

  • Delivery Method: Classroom Based
  • Participation Model: Public / Private (In-house)
  • Face-to-Face Learning: Interact directly with your instructor and fellow delegates in an engaging classroom environment.
  • Experienced Trainers: Learn from specialists with extensive industry experience and practical real-world knowledge.
  • Professional Training Environment: Attend training in comfortable, well-equipped classrooms designed to support effective learning.
  • Practical Learning: Depending on the course, reinforce your knowledge through hands-on exercises, scenarios, case studies, and instructor-led activities.

Arrange Certificate in Business Service Design in United Arab Emirates as a dedicated Onsite training program for your organization. Bilginç IT Academy trainers can deliver the training at your office or another location of your choice, with the program planned around your team's requirements and business objectives.

  • Delivery Method: Onsite
  • Participation Model: Private (In-house)
  • Training at Your Preferred Location: Organize the training at your company's office or another location selected by your organization.
  • Tailored Course Content: Adapt the training program to your projects, team structure, existing skill levels, and specific business requirements.
  • Team-Focused Learning: Develop your team around a shared knowledge base while strengthening internal collaboration and knowledge transfer.
  • Flexible Scheduling: Plan the training dates, location, and program according to your organization's operational requirements.
  • Worldwide Onsite Delivery: Arrange the training in United Arab Emirates or at another preferred location worldwide. Bilginç IT Academy trainers can travel to your selected location to deliver the dedicated training program.
Contact us for more detail about our trainings and for all other enquiries!

Certificate in Business Service Design Training Course in United Arab Emirates Schedule

Join our public live virtual trainings remotely from United Arab Emirates. Private group trainings can also be organized at your preferred location in United Arab Emirates, around your schedule.

For corporate groups, we can organize this training as an on-site private group.
20 October 2026 (3 Days)
Dubai, Abu Dhabi, Sharjah
€1,900 +TAX
01 November 2026 (3 Days)
Dubai, Abu Dhabi, Sharjah
€1,900 +TAX
06 November 2026 (3 Days)
Dubai, Abu Dhabi, Sharjah
€1,900 +TAX
08 November 2026 (3 Days)
Dubai, Abu Dhabi, Sharjah
€1,900 +TAX
12 November 2026 (3 Days)
Dubai, Abu Dhabi, Sharjah
€1,900 +TAX
21 November 2026 (3 Days)
Dubai, Abu Dhabi, Sharjah
€1,900 +TAX
24 November 2026 (3 Days)
Dubai, Abu Dhabi, Sharjah
€1,900 +TAX
08 January 2027 (3 Days)
Dubai, Abu Dhabi, Sharjah
€1,900 +TAX

The UAE is a global beacon of futuristic ambition, where Dubai and Abu Dhabi are redefining the boundaries of smart city technology and AI-driven governance. With massive investments in the 'Digital Dubai' initiative and the Hub71 ecosystem in Abu Dhabi, the Emirates have become a magnet for tech startups and multinational corporations alike. The region's vision for 2031 focuses on becoming a world leader in Artificial Intelligence and blockchain integration across all public and private sectors. Our training programs in the UAE are built to support this vision, offering high-impact certifications in cybersecurity, machine learning, and digital leadership. We provide the tools necessary for professionals to excel in a high-speed economy that is constantly pioneering the next generation of technological solutions.

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