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The Marketing Cloud Connect Essentials course is designed to give you in-depth knowledge of the functionality available when you connect your Salesforce org to your Marketing Cloud account. In this interactive course, you will gain hands-on experience connecting the Clouds, personalizing your emails by leveraging your Salesforce CRM data from the Sales / Service Clouds, sending emails to a Contact / Lead, Report, or Campaign, synchronizing your Salesforce CRM data in the Marketing Cloud, segmenting your data to send targeted and relevant emails, creating 1:1 journeys based on your Salesforce CRM data, and tracking and reporting capabilities in the Marketing Cloud and Sales / Service Clouds.

WHO SHOULD TAKE THIS COURSE?

This course is designed for:

• Customers who will be connecting their Salesforce org to the Marketing

Cloud using Marketing Cloud Connect.

• The email digital marketer who will manage the email channel for their

organization and who needs to know how to best leverage their Saleforce

CRM data.

• The Salesforce Administrator who is responsible for supporting users when

Marketing Cloud Connect is installed.

• Explain Marketing Cloud Connect.

• Connect a Marketing Cloud account to a Salesforce org.

• Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content.

• Create an email in Content Builder.

• Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in the Marketing Cloud and Sales/Service Clouds.

• Automate the sending of emails using a Triggered Email, Automation Studio, and Journey Builder.

• Configure Synchronized CRM Sources to bring CRM data into the Marketing Cloud.

• Segment data using Reports, Filter Activity, and Query Activity.

• Create journeys using Salesforce Activities in Journey Builder.

• Review tracking data in the Marketing Cloud and Sales / Service Clouds.

• Create analytics reports in the Marketing Cloud.

• Create and customize Marketing Cloud reports in a Sales / Service Clouds.

• Create a dashboard based on Marketing Cloud reports.

Salesforce Marketing Cloud Overview

• Overview of the Customer Success Platform

• Overview of the Marketing Cloud

Marketing Cloud Connect

• Marketing Cloud Connect Overview

• Review of various ways to connect the Clouds

Connecting the Clouds

• Review of steps to connect the Clouds

• Review of the pre-requisites for Marketing Cloud Connect

• Review of Salesforce terminology

• Connect a Marketing Cloud account to a Salesforce org

• Review of pre-work

Personalized Digital Maketing

• Review of what functionality can be accomplished in each cloud

• Create a personalized email leveraging Salesforce CRM data using Content Builder

• How to use Testing Tools

• How to manually send a Marketing Cloud Email to a Lead/

Contact, Report, and Campaign

• How to automate the sending of an email via a Triggered Email,

Automation Studio, and Journey Builder

• Understand what happens when an email is sent

• Understand subscriber statuses

Synchronized CRM Data

• Explain how and why to bring Salesforce CRM data into the

Marketing Cloud

• How to synchronized data sources in Contact Builder

• How to create segments using Filters and the Query Activity

• How to create a Salesforce Data Extension for sending

• How to create a journey using synchronized data sources

• How to test a journey

Journey Builder

• Explain each of the Sales and Service Cloud Activites

• How to create a journey using Sales and Service Cloud Activities

Tracking and Reporting

• Understand the tracking data available in the Marketing Cloud

• How to create and automate tracking reports in the Marketing

Cloud

• Understand the tracking data available in the Sales / Service

Cloud

• How to create and customize Marketing Cloud reports in the

Sales / Service Cloud

• How to create a dashboard for Marketing Cloud tracking reports

Link Your Salesforce Data using Marketing Cloud Connect Training Course in Germany

The Federal Republic of Germany is the second most populous country in Europe and is located in Central Europe. The official language of the country is German. Germany is one of the richest countries in the world. The main exports of the country include motor vehicles and iron and steel products.

Here are some fun facts about Germany:
The fairy tale writer, the Brothers Grimm, came from Germany and wrote many famous stories such as Cinderella, Snow White, and Sleeping Beauty.
Germany is home to the largest theme park in Europe, the Europa-Park.
The famous composer Ludwig van Beethoven was born in Germany.
The Autobahn, the German highway system, is known for having no general speed limit.

Berlin was divided by the Berlin Wall from 1961 to 1989. Known for its street art, Berlin has many colorful murals and graffiti throughout the city. Also, Berlin is home to many famous museums, such as the Pergamon Museum and the Museum Island. Many clubs and bars stay open until the early hours of the morning in this big city.

Another popular city is Munich, which is famous for its Oktoberfest beer festival that attracts millions of visitors every year. Munich is also home to many historic buildings, including Nymphenburg Palace and the Marienplatz town square.

The country's capital and largest city is Berlin, however Frankfurt is considered to be the business and financial center of Germany. It is home to the Frankfurt Stock Exchange, the European Central Bank, and many other financial institutions. Because of its central location within Europe and its status as a major financial hub, Frankfurt is often referred to as the "Mainhattan," a play on the city's name and its association with the Manhattan financial district in New York City.

Frankfurt is also a major transportation hub, with the largest airport in Germany and one of the largest in Europe, Frankfurt Airport. Additionally, it is a popular destination for tourists, with its historic city center, beautiful parks, and vibrant cultural scene.

Some of the top German technology companies like Siemens AG, Bosch, SAP SE, Deutsche Telekom, Daimler AG and Volkswagen has business centers in Frankfurt. The country has a strong tradition of engineering and innovation, and is home to many other world-class technology companies and research institutions.

Tailored to meet the specific needs of Germany, Bilginç IT Academy combines cutting-edge training methodologies with our comprehensive range of Certification Exam preparation courses and accredited corporate training programs. Experience a transformative approach to IT training that will redefine your expectations.

Link Your Salesforce Data using Marketing Cloud Connect Training in Germany

Upcoming Trainings

Link Your Salesforce Data using Marketing Cloud Connect Training in Germany

Prerequisites

What You Will Learn

Outline

Upcoming Trainings