Measuring Intangibles: Breaking Down Analytic Barriers Training in Germany

  • Learn via: Classroom / Virtual Classroom / Online
  • Duration: 1 Day
  • Price: Please contact for booking options
We can host this training at your preferred location. Contact us!

Performance management depends on measurement, and many of the measures are financial. But financial measures have little impact on business performance; they measure the past and tell us little about the future. However, they are comfortable and tangible. We know how to count dollars. Even the common non-financial measures are tangible, retrospective, and relatively easy. Many of the things that we need to assess seem to be especially difficult to measure, so we measure what is easy instead of what is needed.

The right things to measure are those that drive goal attainment. This means changing the measurement focus from outcomes to influences—from past to future. Outcome-based measurement uses lagging indicators, which monitor past performance but contribute little to managing future performance. Influence measurement uses leading indicators—predictors of future performance and levers to shape the future.

There are no prerequisites for this course.

Business analysts and business managers; analytics designers and developers; BI program and project managers; problem solvers

  • Why measuring intangibles is central to managing future performance
  • The challenges of performance indicators such as customer satisfaction and employee morale
  • How to establish scope and quality criteria for intangible measures
  • How to identify, select, and define intangible measures
  • Measurement techniques for intangibles
  • How to apply intangible measures for business leverage

Measurement Concepts

  • Why Measure?
  • Systems of Measurement
  • Methods of Measurement
  • Measurement Scales
  • Measurement Techniques
  • Measurement Subjects
  • Challenges of Measurement
  • Effective Measurement

Preparing to Measure

  • Preparation Goals
  • Purpose
  • The Measurement Problem or Need
  • Measurement Environment
  • Measurement Intent
  • Objectivity
  • Rigor, Structure and Discipline
  • Uniformity and Consistency
  • Exercise – Preparing to Measure

Defining Measures

  • Measurement Definition Goals
  • Measurement Subjects - Things to Be Measured
  • Measurement Characteristics
  • * Qualitative Properties
  • * Quantitative Properties
  • Quantifying Intangibles
  • Scales & Units
  • Measurement Dimensions
  • Measurement Comparators
  • Exercise – Defining Measures

Collecting Measures

  • Collection Goals
  • Measurement Populations
  • Data Sources
  • Data Gathering Methods
  • Measurement Timing
  • fData Completeness
  • The Measurement Construct
  • Exercise – Collecting Measures

V. Analysis & Action

  • Revisiting the Environment
  • Return to Purpose
  • Evolution - Changing Measures & Metrics
  • Evolution - Changing Environment
  • Next Steps – Putting Knowledge to Work


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Germany facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

21 Januar 2025 (1 Day)
Berlin, Hamburg, Münih
Classroom / Virtual Classroom
09 Februar 2025 (1 Day)
Berlin, Hamburg, Münih
Classroom / Virtual Classroom
15 Februar 2025 (1 Day)
Berlin, Hamburg, Münih
Classroom / Virtual Classroom
21 Januar 2025 (1 Day)
Berlin, Hamburg, Münih
Classroom / Virtual Classroom
01 März 2025 (1 Day)
Berlin, Hamburg, Münih
Classroom / Virtual Classroom
09 Februar 2025 (1 Day)
Berlin, Hamburg, Münih
Classroom / Virtual Classroom
07 März 2025 (1 Day)
Berlin, Hamburg, Münih
Classroom / Virtual Classroom
15 Februar 2025 (1 Day)
Berlin, Hamburg, Münih
Classroom / Virtual Classroom
Measuring Intangibles: Breaking Down Analytic Barriers Training Course in Germany

The Federal Republic of Germany is the second most populous country in Europe and is located in Central Europe. The official language of the country is German. Germany is one of the richest countries in the world. The main exports of the country include motor vehicles and iron and steel products.

Here are some fun facts about Germany:
The fairy tale writer, the Brothers Grimm, came from Germany and wrote many famous stories such as Cinderella, Snow White, and Sleeping Beauty.
Germany is home to the largest theme park in Europe, the Europa-Park.
The famous composer Ludwig van Beethoven was born in Germany.
The Autobahn, the German highway system, is known for having no general speed limit.


Berlin was divided by the Berlin Wall from 1961 to 1989. Known for its street art, Berlin has many colorful murals and graffiti throughout the city. Also, Berlin is home to many famous museums, such as the Pergamon Museum and the Museum Island. Many clubs and bars stay open until the early hours of the morning in this big city.

Another popular city is Munich, which is famous for its Oktoberfest beer festival that attracts millions of visitors every year. Munich is also home to many historic buildings, including Nymphenburg Palace and the Marienplatz town square.

The country's capital and largest city is Berlin, however Frankfurt is considered to be the business and financial center of Germany. It is home to the Frankfurt Stock Exchange, the European Central Bank, and many other financial institutions. Because of its central location within Europe and its status as a major financial hub, Frankfurt is often referred to as the "Mainhattan," a play on the city's name and its association with the Manhattan financial district in New York City.

Frankfurt is also a major transportation hub, with the largest airport in Germany and one of the largest in Europe, Frankfurt Airport. Additionally, it is a popular destination for tourists, with its historic city center, beautiful parks, and vibrant cultural scene.

Some of the top German technology companies like Siemens AG, Bosch, SAP SE, Deutsche Telekom, Daimler AG and Volkswagen has business centers in Frankfurt. The country has a strong tradition of engineering and innovation, and is home to many other world-class technology companies and research institutions.

Tailored to meet the specific needs of Germany, Bilginç IT Academy combines cutting-edge training methodologies with our comprehensive range of Certification Exam preparation courses and accredited corporate training programs. Experience a transformative approach to IT training that will redefine your expectations.
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