Drive Sales with the Pardot Lightning App Training in Australia

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
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We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap
Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Australia facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 August 2024
Melbourne, Sydney, Brisbane
3 Days
Classroom / Virtual Classroom
19 August 2024
Melbourne, Sydney, Brisbane
3 Days
Classroom / Virtual Classroom
23 August 2024
Melbourne, Sydney, Brisbane
3 Days
Classroom / Virtual Classroom
27 August 2024
Melbourne, Sydney, Brisbane
3 Days
Classroom / Virtual Classroom
21 September 2024
Melbourne, Sydney, Brisbane
3 Days
Classroom / Virtual Classroom
22 September 2024
Melbourne, Sydney, Brisbane
3 Days
Classroom / Virtual Classroom
26 September 2024
Melbourne, Sydney, Brisbane
3 Days
Classroom / Virtual Classroom
20 October 2024
Melbourne, Sydney, Brisbane
3 Days
Drive Sales with the Pardot Lightning App Training Course in Australia

Australia is the smallest continent yet it's also one of the largest countries in the World. As the oldest and flattest continent, Australia is a mega-diverse country with a vast variety of landscapes, climates and animals. Canberra is the capital city while Sydney, Brisbane and Melbourne are the more popular ones. Australia is a developed country with a high-income economy and a member of the United Nations, G20 and the Commonwealth of Nations.

While cricket and football are the most popular sports in Australia, the Australian Open tennis grand slam tournament is a major international event that takes place in this country. The island of Tasmania has the cleanest air in the world. Uluru-Kata Tjuta National Park, Great Barrier Reef, Kangaroo Island, Kakadu National Park, Whitsunday Islands and The Pinnacles are some of the jaw-dropping places in Australia.

We offer a wide range of IT courses, from cybersecurity, data science and software development to business skills and project management, and we can host training at your preferred location in Australia. Let our experienced instructors provide you with hands-on training and practical insights.

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