Drive Sales with the Pardot Lightning App Training in Belgium

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
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We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap
Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Belgium facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 augustus 2024
Brüksel, Brugge, Anvers
3 Days
Classroom / Virtual Classroom
19 augustus 2024
Brüksel, Brugge, Anvers
3 Days
Classroom / Virtual Classroom
23 augustus 2024
Brüksel, Brugge, Anvers
3 Days
Classroom / Virtual Classroom
27 augustus 2024
Brüksel, Brugge, Anvers
3 Days
Classroom / Virtual Classroom
21 september 2024
Brüksel, Brugge, Anvers
3 Days
Classroom / Virtual Classroom
22 september 2024
Brüksel, Brugge, Anvers
3 Days
Classroom / Virtual Classroom
26 september 2024
Brüksel, Brugge, Anvers
3 Days
Classroom / Virtual Classroom
20 oktober 2024
Brüksel, Brugge, Anvers
3 Days
Drive Sales with the Pardot Lightning App Training Course in Belgium

Belgium, or officially known as Kingdom of Belgium, is located in Northwestern Europe. With the country's 11.5 million population, Belgium is the 6th most densely populated country in Europe. The capital and largest city is Brussels. And other major and popular cities are Antwerp, Ghent, Charleroi, Liège, Bruges, Namur, and Leuven. The population of Belgium consists mostly of Flemings and Walloons. While the Flemings speak Dutch, the Walloons speak French.

The country is known for moules frites (mussels served with french fries) as well as waffles and of course; Belgian chocolate. Chocolate is one of Belgium’s main food exports. Another thing that Belgium is known for is its beautiful city Bruges. Bruges is one of Europe’s most well-preserved medieval towns and has its beautiful canals.

At Bilginç IT Academy, we understand the unique requirements of Belgium and incorporate innovative training methodologies to meet them. Explore our extensive training catalog, featuring diverse Certification Exam preparation courses and accredited corporate training programs that will revolutionize your perception of IT training.

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