Drive Sales with the Pardot Lightning App Training in Switzerland

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
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We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap
Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Switzerland facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 August 2024
Bern, Zürih, Cenevre
3 Days
Classroom / Virtual Classroom
19 August 2024
Bern, Zürih, Cenevre
3 Days
Classroom / Virtual Classroom
23 August 2024
Bern, Zürih, Cenevre
3 Days
Classroom / Virtual Classroom
27 August 2024
Bern, Zürih, Cenevre
3 Days
Classroom / Virtual Classroom
21 September 2024
Bern, Zürih, Cenevre
3 Days
Classroom / Virtual Classroom
22 September 2024
Bern, Zürih, Cenevre
3 Days
Classroom / Virtual Classroom
26 September 2024
Bern, Zürih, Cenevre
3 Days
Classroom / Virtual Classroom
20 October 2024
Bern, Zürih, Cenevre
3 Days
Drive Sales with the Pardot Lightning App Training Course in Switzerland

Switzerland, or officially known as the Swiss Confederation, is a federated country of central Europe. Because of its linguistic diversity, Switzerland is known by a variety of native names, such as Schweiz, Suisse, Svizzera and Svizra. While Bern is the administrative capital, Lausanne is the judicial centre of Switzerland. Zurich, Geneva and Basel are bases of some important international organisations such as the WTO, the WHO and FIFA. The country is well-known for its high welfare; Switzerland has the highest nominal wealth per adult.

Alongside the beautiful scenery, tourists visit Switzerland for the country's cultural attractions. There are many museums, galleries and historic buildings within popular cities such as Zurich, Geneva, and Lausanne. One of the most popular things to do is a train journey to the Top of Europe; Jungfraujoch. The longest glacier in Europe, the Great Aletsch Glacier begins at Jungfraujoch, and is also a UNESCO World Heritage Site.

Experience a paradigm shift in IT training with Bilginç IT Academy as we cater to the specific needs of Switzerland. Our training catalog showcases an array of Certification Exam preparation courses and accredited corporate training options, all delivered with innovative methodologies that will transform your learning journey.

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