Drive Sales with the Pardot Lightning App Training in Germany

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Germany facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 August 2024
Berlin, Hamburg, Münih
3 Days
Classroom / Virtual Classroom
19 August 2024
Berlin, Hamburg, Münih
3 Days
Classroom / Virtual Classroom
23 August 2024
Berlin, Hamburg, Münih
3 Days
Classroom / Virtual Classroom
27 August 2024
Berlin, Hamburg, Münih
3 Days
Classroom / Virtual Classroom
21 September 2024
Berlin, Hamburg, Münih
3 Days
Classroom / Virtual Classroom
22 September 2024
Berlin, Hamburg, Münih
3 Days
Classroom / Virtual Classroom
26 September 2024
Berlin, Hamburg, Münih
3 Days
Classroom / Virtual Classroom
20 Oktober 2024
Berlin, Hamburg, Münih
3 Days
Drive Sales with the Pardot Lightning App Training Course in Germany

The Federal Republic of Germany is the second most populous country in Europe and is located in Central Europe. The official language of the country is German. Germany is one of the richest countries in the world. The main exports of the country include motor vehicles and iron and steel products.

Here are some fun facts about Germany:
The fairy tale writer, the Brothers Grimm, came from Germany and wrote many famous stories such as Cinderella, Snow White, and Sleeping Beauty.
Germany is home to the largest theme park in Europe, the Europa-Park.
The famous composer Ludwig van Beethoven was born in Germany.
The Autobahn, the German highway system, is known for having no general speed limit.


Berlin was divided by the Berlin Wall from 1961 to 1989. Known for its street art, Berlin has many colorful murals and graffiti throughout the city. Also, Berlin is home to many famous museums, such as the Pergamon Museum and the Museum Island. Many clubs and bars stay open until the early hours of the morning in this big city.

Another popular city is Munich, which is famous for its Oktoberfest beer festival that attracts millions of visitors every year. Munich is also home to many historic buildings, including Nymphenburg Palace and the Marienplatz town square.

The country's capital and largest city is Berlin, however Frankfurt is considered to be the business and financial center of Germany. It is home to the Frankfurt Stock Exchange, the European Central Bank, and many other financial institutions. Because of its central location within Europe and its status as a major financial hub, Frankfurt is often referred to as the "Mainhattan," a play on the city's name and its association with the Manhattan financial district in New York City.

Frankfurt is also a major transportation hub, with the largest airport in Germany and one of the largest in Europe, Frankfurt Airport. Additionally, it is a popular destination for tourists, with its historic city center, beautiful parks, and vibrant cultural scene.

Some of the top German technology companies like Siemens AG, Bosch, SAP SE, Deutsche Telekom, Daimler AG and Volkswagen has business centers in Frankfurt. The country has a strong tradition of engineering and innovation, and is home to many other world-class technology companies and research institutions.

Tailored to meet the specific needs of Germany, Bilginç IT Academy combines cutting-edge training methodologies with our comprehensive range of Certification Exam preparation courses and accredited corporate training programs. Experience a transformative approach to IT training that will redefine your expectations.
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