Business Analysis with Design Thinking Training

The Business Analysis with Design Thinking Training is a 2-day interactive program designed to help analysts, product owners, and project leaders integrate Design Thinking principles into their business analysis practices.
Participants learn to identify true business needs, generate creative solutions, and design value-driven outcomes through empathy and co-creation.

Key Learning Outcomes

• Integrate Design Thinking with business analysis frameworks

• Improve collaboration through empathy and co-creation

• Apply structured creativity in product and process design

• Deliver innovative, human-centered business solutions

• Product Owners and Product Managers

• Business Analysts and Consultants

• Project Managers and Agile Teams

• Enterprise Architects and Strategists

By the end of the course, participants will:

• Apply Design Thinking to business analysis activities
• Conduct empathy-based research and persona development
• Use ideation and prototyping to create user-centered solutions
• Prioritize value and feasibility in scope management
• Collaborate across teams using co-creation methods

Day 1 – Foundations of Design Thinking in BA

• Benefits of Design Thinking for Business Analysts

• Business model and experience design (CX & EX)

• Steps 1–3: Understand, Discover, Ideate

  • Problem definition (“How Might We”)

  • Empathy Mapping

  • Insight research and brainstorming

  • Mind Mapping and creative ideation

Day 2 – Prototyping and Scope Definition

• Steps 4–5: Eliminate, Prototype & Test

  • Prioritization techniques (Wow–How–Now Matrix)

  • Conceptual design and MVP development

  • Feedback and validation cycles

• Defining solution scope

• Harvard Case Study: “Applying Design Thinking in Business Analysis”