UX Foundation Training

There are no prerequisites for this course.

Anybody can do it 
Anybody can do UX. You don't need special qualifications or laboratory conditions. You just need know-how, practice and the correct mindset. The goal of our UX training course is to give you all three.

UX works
There's a reason why Facebook, Apple, Google and other world-beating companies invest massively in their UX teams. Because they know it's the smartest and fastest way to build great online products.

A two-day program that follows the lifecycle of a UX project 

What is user experience?

• Functional, aesthetic and experience design
• The design process
• The remarkable benefits of the process

User experience in the digital age

• Technology and complexity and usability
• What's wrong with software design
• Why UX became a necessity

User experience and the web

• Active media v passive media
• Alan Cooper and personas
• Paradox of specificity

What we need to know about users

• Goals, behaviours and context
• Mental models

Planning your research

• Deciding what you need to know
• Hypothesis and assumptions
• Bias and how to avoid it

Desk research

• Benchmarking and heuristics
• Task analysis
• Third party research

Qualitative research

• How to ask questions
• Interviews and observation
• Live usability test

Quantitative research

• Online surveys
• Card sorting
• Analytics

Harnessing your data

• The process of triangulation
• Identifying patterns
• Insight versus proof

Personas

• The elements of a persona
• The pitfalls of personas
• Personas v marketing segments

User scenarios and journeys

• Defining user scenarios
• Plotting a user journey
• Visualising your requirements

From data to design

• Defining your feature set
• Prioritising your features
• Lean UX and the Minimum Viable Product
• Structure and organisation
• Mental models and concept models
• Information hierarchy and interaction flow
• Sitemaps and screenflows

Interfaces and navigation

• Control, forgiveness and feedback
• Conventions and design patterns
• Storyboards and wireframes

Designing for mobile

• Mobile mindsets
• Content versus navigation
• Tap targets

Lean UX and design sprints

• Organising your sprint
• Design exercises
• Tips on facilitation

Planning your test

• Profiling your users
• Recruiting participants
• Creating a test script

Building a prototype

• Minimum viable prototype
• Prototyping tools
• Building a prototype

The test setup

• Desktop testing: hardware and software
• Mobile testing: hardware and software

How to moderate a test

• Allowing participants to relax
• Giving instructions
• Open-ended questions