Drive Sales with the Pardot Lightning App Training in Finland

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Finland facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 elokuuta 2024
Helsinki, Espoo
3 Days
Classroom / Virtual Classroom
19 elokuuta 2024
Helsinki, Espoo
3 Days
Classroom / Virtual Classroom
23 elokuuta 2024
Helsinki, Espoo
3 Days
Classroom / Virtual Classroom
27 elokuuta 2024
Helsinki, Espoo
3 Days
Classroom / Virtual Classroom
21 syyskuuta 2024
Helsinki, Espoo
3 Days
Classroom / Virtual Classroom
22 syyskuuta 2024
Helsinki, Espoo
3 Days
Classroom / Virtual Classroom
26 syyskuuta 2024
Helsinki, Espoo
3 Days
Classroom / Virtual Classroom
20 lokakuuta 2024
Helsinki, Espoo
3 Days
Drive Sales with the Pardot Lightning App Training Course in Finland

Finland is a country located in northern Europe. Helsinki is the capital and largest city of the country. The majority of the people are Finns but there is also a small Lapp population in Lapland, where the country is famous for the Northern Lights. Finland's national languages are Finnish and Swedish.

Known for its vast forests, lakes, and natural beauty, Finland is one of the world's largest producers of forest products, such as paper, pulp, and lumber. One of the world's largest sea fortresses Suomenlinna, Rovaniemi with the "White Nights", dogsled safaris and of course the Northern Lights are what makes Finland so popular for tourists. Finland is one of the best places in the world to see the Northern Lights and attracts millions of tourists during its seasons.

Finland is home to a thriving technology industry and is widely recognized as one of the world's leading technology hubs. Companies such as Nokia and Rovio (creator of the popular game Angry Birds) are based in Finland. Some of the key factors that have contributed to Finland's success in technology include; strong investment in research and development, a highly educated workforce and fundings.

Finland has a strong educational system, and is widely regarded as one of the world's most literate countries. In fact, Finland's literacy rate is one of the highest in the world, and its students consistently perform well in international tests of math and reading ability.

Also, as a pioneer in environmental sustainability, Finland is known for its efforts to reduce its carbon footprint and promote clean energy. This Nordic country is also famous for its unique and distinctive cultural heritage, including its traditional folk music and its elaborate traditional costumes.

Helsinki, Finland's capital city, is the country's business center. Helsinki is Finland's largest city, and it is home to many of the country's major corporations and organizations, including many of the country's leading technology firms. The city is also a commercial, trade, and financial center, as well as one of the busiest ports in the Nordic region.

Take advantage of our diverse IT course offerings, spanning programming, software development, business skills, data science, cybersecurity, cloud computing and virtualization. Our knowledgeable instructors will provide you with practical training and industry insights, delivered directly to your chosen venue in Finland.
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