Drive Sales with the Pardot Lightning App Training in Hong Kong

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
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We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap
Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Hong Kong facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 August 2024
Hong Kong, Kowloon, Tsuen Wan
3 Days
Classroom / Virtual Classroom
19 August 2024
Hong Kong, Kowloon, Tsuen Wan
3 Days
Classroom / Virtual Classroom
23 August 2024
Hong Kong, Kowloon, Tsuen Wan
3 Days
Classroom / Virtual Classroom
27 August 2024
Hong Kong, Kowloon, Tsuen Wan
3 Days
Classroom / Virtual Classroom
21 September 2024
Hong Kong, Kowloon, Tsuen Wan
3 Days
Classroom / Virtual Classroom
22 September 2024
Hong Kong, Kowloon, Tsuen Wan
3 Days
Classroom / Virtual Classroom
26 September 2024
Hong Kong, Kowloon, Tsuen Wan
3 Days
Classroom / Virtual Classroom
20 October 2024
Hong Kong, Kowloon, Tsuen Wan
3 Days
Drive Sales with the Pardot Lightning App Training Course in Hong Kong

Hong Kong is officially known as the Hong Kong Special Administrative Region of the People's Republic of China (HKSAR) and is a city and special administrative region of China on the eastern Pearl River Delta in South China. Hong Kong is one of the most densely populated places in the world, with over 7.5 million population. The official languages of the HKSAR are Chinese and English. Hong Kong is a highly developed territory and ranks fourth on the United Nations Human Development Index and the residents of Hong Kong have the highest life expectancies in the world.

The best time to visit Hong Kong is from September to December, since the temperatures, averaging between 19 to 28 degree Celsius. During this outdoor activities-friendly travelling season, you can take a walk along Victoria Harbour, visit the islands of Lantau, Lamma and Cheung Chau and participate in the Mid-Autumn Festival. Top choices of the tourists to visit in Hong Kong are Big Buddha statue, Wong Tai Sin Temple, Repulse Bay and the Beaches and Hong Kong Disneyland.

Explore our diverse range of IT courses, encompassing programming, software development, cyber security, data science, business skills, and Agile/Scrum. Wherever you are in Hong Kong, our seasoned instructors will bring practical training and expert knowledge to your preferred training venue.

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