User Experience Practitioner Training in Hong Kong

• Delegates MUST have UX skills equivalent to those provided by the User Experience Fundamentals Course
• Familiarity with Agile would be beneficial

The course will be delivered through instructor-led sessions, supported by workshops.

01 - Introducing Agile (AM)

• Workshop: Agile Principles

02 - Agile UX (AM)

• UX’s new role in Agile
• Beginning of New Projects: Release Planning and Sprint Zero
• Sprints and UX Cadences
• Tracking work, User Stories and the Backlog
• Velocity, Points, and Estimate
  • Workshop: UX User Stories

03 - The Lean UX Approach (PM)

• The Purpose and Foundation of Lean UX
• Lean UX Principles
  • Group Discussion: Lean UX Principles
• Lean UX Process
• Declare Assumptions & Hypothesis
  • Workshop: Problem Statement, Assumption & Hypothesis
• Proto-Personas
  • Workshop: Proto-Persona
• Collaborative Design

04 - Design Sprint

• 5-day process
• Monday
  • Start at the End
    • Workshop: Set Long Term Goal
  • Sprint Questions
    • Workshop: Sprint Questions
  • The Map
    • Workshop: The Map
  • Ask the Experts
  • How Might We?
    • Workshop: How might we?
  • Set the Target
    • Workshop: Set the target
• Tuesday
  • Lightening Demos
    • Workshop: Lightening demos
  • Divide or Swam
  • Sketching Time
    • Workshop: Four Steps Sketching time
• Wednesday
  • Sticky Decision
    • Workshop: Five Steps Sticky Decision
  • Storyboarding
    • Workshop: Storyboarding
• Thursday
  • Divide and Conquer
  • Pick the right Tool
• Friday: Validate
  • Meet the User
  • Collate
  • Decide

05 - MVP and Prototypes

• What is a MVP?
• Creating a MVP
• Prototyping an MVP
• The Power of Prototyping
  • Workshop: Paper Prototyping

06 Feedback and Research

• Continuous and Collaborative Research
• Collaborative Discovery
• Collaborative Discovery in the Field
• Continuous Learning
• Building and maintain a Cadence after the Design Sprint
• Simplify Your Test Environment
• Making Sense of the Research
• Type of Artifacts
• Five is the magic number

07 Research Methods

• Monitoring Techniques for Continuous and Collaborative Discovery
• Customers can provide feedback through many channels
• 7.1 Customer Services
• 7.2 Surveys
  • Workshop: Creating Surveys
• 7.3 Search Logs
• 7.4 Site Usage Analytics
• 7.5 A/B testing
• 7.6 Diary Studies
  • Workshop – Creating a Structured Diary Template
• 7.7 Interviewing
  • Workshop: Build an interview script
• 7.8 Card Sorting
• 7.9 Focus Groups
  • Workshop – Build a Focus Group Workshop Script
• 7.10 Eye Tracking
  • Workshop: Eye Tracking Demo (Optional)
• Choosing an Effective Method
• Example Mind Map

8.0 Conducting Test

• Finding Participants
• Screening for Recruitments
• Who should be a Participant?
  • Workshop – Create a Screener
• Host and Guest ‘Norms’
• Cultural Consideration
• Put Participant at Ease
• Debrief Sessions
• Why Analysis Matters
• Affinity Diagrams
• Quadrant Mapping
• Modes of Presenting
• Executive Summary
• Full Report
• Video, Audio and Participant Quotes
• Research Artefacts and Diagrams
  • Workshop – Conduct Usability Testing

9.0 Making Organizational Shifts

• Changing Culture
• Shifting Team Organization
• Shifting Process