Drive Sales with the Pardot Lightning App Training in Malta

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
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We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap
Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Malta facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 August 2024
Birkirkara, Qormi, Mosta
3 Days
Classroom / Virtual Classroom
19 August 2024
Birkirkara, Qormi, Mosta
3 Days
Classroom / Virtual Classroom
23 August 2024
Birkirkara, Qormi, Mosta
3 Days
Classroom / Virtual Classroom
27 August 2024
Birkirkara, Qormi, Mosta
3 Days
Classroom / Virtual Classroom
21 September 2024
Birkirkara, Qormi, Mosta
3 Days
Classroom / Virtual Classroom
22 September 2024
Birkirkara, Qormi, Mosta
3 Days
Classroom / Virtual Classroom
26 September 2024
Birkirkara, Qormi, Mosta
3 Days
Classroom / Virtual Classroom
20 October 2024
Birkirkara, Qormi, Mosta
3 Days
Drive Sales with the Pardot Lightning App Training Course in Malta

Officially known as the Republic of Malta, is an island country in the Mediterranean Sea, South of Sicily. While Malta being the world's tenth smallest country in area and fourth most densely populated sovereign country, the capital city of the island country is Valletta. Malta consists of three islands: Malta, Gozo, and Comino and Malta is the largest island among all. The official languages of Malta are Maltese and English and based on the data from 2019, the population is about 514,564.

Winter season in Malta is delightfully mild, with temperatures above 12 degrees, so it makes the Maltese Islands a perfect year-round destination. But tourists usually prefer traveling to Malta either in April, May or June. Since in those months, Malta is warm without being too hot. In the early Spring season, travelers may also enjoy the glorious wildflower season.

Enhance your IT skills with our comprehensive array of courses, spanning programming, software development, data science, and project management. Benefit from the convenience of choosing your preferred location in Malta as our experienced instructors deliver interactive training and real-world insights.

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