Drive Sales with the Pardot Lightning App Training in Netherlands

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Netherlands facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 augustus 2024
Amsterdam, Rotterdam
3 Days
Classroom / Virtual Classroom
19 augustus 2024
Amsterdam, Rotterdam
3 Days
Classroom / Virtual Classroom
23 augustus 2024
Amsterdam, Rotterdam
3 Days
Classroom / Virtual Classroom
27 augustus 2024
Amsterdam, Rotterdam
3 Days
Classroom / Virtual Classroom
21 september 2024
Amsterdam, Rotterdam
3 Days
Classroom / Virtual Classroom
22 september 2024
Amsterdam, Rotterdam
3 Days
Classroom / Virtual Classroom
26 september 2024
Amsterdam, Rotterdam
3 Days
Classroom / Virtual Classroom
20 oktober 2024
Amsterdam, Rotterdam
3 Days
Drive Sales with the Pardot Lightning App Training Course in Netherlands

The Netherlands, which is also informally known as Holland, is a country located in Northwestern Europe with overseas territories in the Caribbean. The four largest cities are Amsterdam, Rotterdam, The Hague and Utrecht. Amsterdam is the country's most populous city and the nominal capital, while The Hague holds the seat of the States General, Cabinet and Supreme Court. Rotterdam is the second largest city and has the largest port in Europe. The importance of the Netherlands for Europe is so huge that it cannot be ignored. The country is a founding member of the European Union, Eurozone, G10, NATO, OECD, and WTO.

The tourist attractions of the Netherlands are windmills, canals, and tulips. Canals are an important part of Amsterdam's cityscape and Keukenhof, the Garden of Europe, is the largest public garden in the world. The National Museum Rijksmuseum and the Anne Frank House are must-see places in the Netherlands.

Enhance your IT skills with our comprehensive array of courses, spanning programming, software development, data science, and project management. Benefit from the convenience of choosing your preferred location in Netherlands as our experienced instructors deliver interactive training and real-world insights.
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