Drive Sales with the Pardot Lightning App Training in Sweden

  • Learn via: Classroom
  • Duration: 3 Days
  • Price: From €1,560+VAT
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We can host this training at your preferred location. Contact us!

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
Who should take this course?
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Prepare for the course with this Trailmix.

When you complete this course, you will be able to:
  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

Lesson 1: Course Introduction
  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study
Lesson 2: Salesforce Integration
  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns
Lesson 3: Admin
  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Lesson 4: Visitors and Prospects
  • Visitors
  • Prospects
Lesson 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Lesson 6: Personalization and Email Marketing
  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Lesson 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports
Lesson 8: Lead Management
  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool
Lesson 9: Lead Qualification
  • Scoring
  • Grading
Lesson 10: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports
Lesson 11: Capstone
Lesson 12: Course Wrap
Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Sweden facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

Classroom / Virtual Classroom
08 borgemánnu 2024
Stockholm, Malmö, Göteborg
3 Days
Classroom / Virtual Classroom
19 borgemánnu 2024
Stockholm, Malmö, Göteborg
3 Days
Classroom / Virtual Classroom
23 borgemánnu 2024
Stockholm, Malmö, Göteborg
3 Days
Classroom / Virtual Classroom
27 borgemánnu 2024
Stockholm, Malmö, Göteborg
3 Days
Classroom / Virtual Classroom
21 čakčamánnu 2024
Stockholm, Malmö, Göteborg
3 Days
Classroom / Virtual Classroom
22 čakčamánnu 2024
Stockholm, Malmö, Göteborg
3 Days
Classroom / Virtual Classroom
26 čakčamánnu 2024
Stockholm, Malmö, Göteborg
3 Days
Classroom / Virtual Classroom
20 golggotmánnu 2024
Stockholm, Malmö, Göteborg
3 Days
Drive Sales with the Pardot Lightning App Training Course in Sweden

Sweden is a Nordic country that borders Norway, Finland and Denmark. The name "Sweden" originated from the "Svear", a people mentioned by the Roman author Tacitus. While being the largest Nordic country, Sweden is the fifth-largest country in Europe. Sweden has a total population of 10.4 million. The capital and largest city is Stockholm. About 15 percent of the country lies within the Arctic Circle, so that's why from May until mid-July, sunlight lasts all day in the north of the Arctic Circle. On the other hand, during December, the capital citt experiences only about 5.5 hours of daylight.

When in Sweden, visiting Stockholm's Old Town Gamla Stan, Sweden's most popular museum Vasa Museum and a UNESCO World Heritage Site; Drottningholm Palace is highly recommended.

Empower yourself with our extensive selection of IT courses, covering programming, data analytics, software development, business skills, cloud computing, cybersecurity, project management. Experience personalized training and expert guidance from our instructors, who will come to your chosen training venue anywhere in Sweden.

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