Business Intelligence and Analytics are at the heart of business management today. Everyone from executives to knowledge workers depends on information to maximize business effectiveness and efficiency. The role of executives and senior business managers in creating value from BI and analytics simply can’t be overstated. This briefing gives executives essential insight into the purpose, scope, disciplines, and complexities of this data-centric world. It provides a business-oriented, nontechnical explanation of all facets of BI from business requirements to data management.