Build and Analyze Customer Journeys using Marketing Cloud Training

  • Learn via: Classroom
  • Duration: 5 Days
  • Price: From $2,600+VAT
  • We can host this training at your preferred location. Contact us!
Upcoming Training
$2,600+VAT
13 June 2023
5 Days

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.


  • Explain compliance concepts to ensure optimal
  • deliverability.
  • Use tools within Marketing Cloud to uphold deliverability
  • standards.
  • Utilize Email Design best practices to ensure the best
  • customer experience.
  • Develop effective, relevant messages using Content Builder.
  • Design and test different delivery methods and options
  • when sending an email message.
  • Design and execute customer journeys using automation
  • tools within Marketing Cloud.
  • Differentiate the use cases for different automation
  • activities in Automation Studio and Journey Builder.
  • Define fundamental data management and structure
  • terminology.
  • Use data segmentation tools to create targeted emails.
  • Apply a simple data model concept to a real-world scenario.
  • Define subscriber statuses, unsubscribe methods, and
  • preferences.
  • Analyze marketing campaigns using common KPIs.
  • Solve a common marketing problem using troubleshooting
  • guidance.
  • Prioritize testing methods and tools to ensure quality
  • control.
  • Explain fundamental account and sending administration.
  • Know where to go for more information, guidance, and
  • support.
  • Describe capabilities across the platform.
  • Lessons and Topics
  • Introduction to Salesforce Marketing Cloud
  • Administration
  • Subscriber and Data Management
  • Email Message Design and Creation
  • Message Testing, Delivery, and Email Marketing Best
  • Practices
  • Marketing Automation
  • Analytics and Troubleshooting
  • Summary


Contact us for more detail about our trainings and for all other enquiries!

Upcoming Trainings

Join our public courses in our Istanbul, London and Ankara facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

13 June 2023

Classroom / Virtual Classroom

Istanbul, Ankara, London
16 June 2023

Classroom / Virtual Classroom

Istanbul, Ankara, London
26 June 2023
$2,600+VAT
Book Now
Classroom / Virtual Classroom

Istanbul, Ankara, London
02 July 2023

Classroom / Virtual Classroom

Istanbul, Ankara, London
15 July 2023

Classroom / Virtual Classroom

Istanbul, Ankara, London
14 August 2023
$2,600+VAT
Book Now
Classroom / Virtual Classroom

Istanbul, Ankara, London
18 September 2023
$2,600+VAT
Book Now
Classroom / Virtual Classroom

Istanbul, Ankara, London
17 November 2023

Classroom / Virtual Classroom

Istanbul, Ankara, London
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