Build and Analyze Customer Journeys using Marketing Cloud Training

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

• Explain compliance concepts to ensure optimal
• deliverability.
• Use tools within Marketing Cloud to uphold deliverability
• standards.
• Utilize Email Design best practices to ensure the best
• customer experience.
• Develop effective, relevant messages using Content Builder.
• Design and test different delivery methods and options
• when sending an email message.
• Design and execute customer journeys using automation
• tools within Marketing Cloud.
• Differentiate the use cases for different automation
• activities in Automation Studio and Journey Builder.
• Define fundamental data management and structure
• terminology.
• Use data segmentation tools to create targeted emails.
• Apply a simple data model concept to a real-world scenario.
• Define subscriber statuses, unsubscribe methods, and
• preferences.
• Analyze marketing campaigns using common KPIs.
• Solve a common marketing problem using troubleshooting
• guidance.
• Prioritize testing methods and tools to ensure quality
• control.
• Explain fundamental account and sending administration.
• Know where to go for more information, guidance, and
• support.
• Describe capabilities across the platform.
• Lessons and Topics
• Introduction to Salesforce Marketing Cloud
• Administration
• Subscriber and Data Management
• Email Message Design and Creation
• Message Testing, Delivery, and Email Marketing Best
• Practices
• Marketing Automation
• Analytics and Troubleshooting
• Summary