Advances in data analytics are creating new opportunities to help organizations compete, innovate and generate new value. However, the ability to transform these opportunities into tangible business results depends on business professionals who can understand, interpret and apply digital content in a variety of forms.
Literacy in data analytics defines the skills needed to interpret and understand diverse digital content with a major focus on business measurement and improvement. Enhanced literacy helps business professionals separate useful information from background noise and enables them to take appropriate and informed actions.
The need to develop this literacy within the general business community is now a strategic imperative for organizations operating in the modern information based economy. Understanding how these skills enable competitive positions in the marketplace and support data driven decision making is now a core requirement for business success.
This workshop has been designed to enhance these skills for business professionals by integrating education with practical activities. Concepts are introduced through lecture and discussions while skills are developed through exercises and activities.