Create and manage segments in Customer Insights - Data - Applied Skills Workshop Training in Russia

  • Learn via: Classroom
  • Duration: 1 Day
  • Level: Intermediate
  • Price: From €1,215+VAT

In this applied skills workshop, you practice building segments using Customer Insights - Data. The skills validated include building a segment from profiles, generating insights and suggested segments, and managing segments. As prerequisites, students will ingest a dataset and build a simple customer profile.

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We can host this training at your preferred location.

Prerequisites

You should be familiar with the basic features of Dynamics 365 Customer Insights - Data and basic data modeling principles.
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What You Will Learn

  • Learn to import, clean, transform, and load data from various sources into Customer Insights - Data.
  • Understand how to define source columns, duplicate record settings, and matching rules to create a unified customer profile.
  • Gain skills in configuring searching and filtering indexes, defining activities, working with measures, and segmentation.
  • Practice creating segments from profiles, generating segment insights, and managing segments in Customer Insights - Data.
  • Engage in interactive exercises to create unified customer profiles, measures, and segments, and generate segment insights.
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Outline

Ingest data into Customer Insights - Data
Customer Insights - Data ingests data from all your different data sources and unifies them into a single customer profile. From within the customer profile, you can track data across different demographics, and identify trends based on key data you want to track.
Introduction
  • Import data sources using Power Query
  • Clean, transform, and load data
  • Connect to an Azure Data Lake
  • Connect to a Microsoft Dataverse
  • Work with data sets
  • Refresh data sources
  • Check your knowledge
  • Summary
Create a unified customer profile in Dynamics 365 Customer Insights - Data
Dynamics 365 Customer Insights - Data is an intuitive and flexible customer data platform (CDP) that helps you unlock insights and build a deeper understanding of your customers. In this module, you'll learn about creating a unified customer profile in Customer Insights - Data.
  • Introduction
  • Define source columns
  • Define duplicate record settings
  • Define matching rules
  • Create a unified customer profile
  • Check your knowledge
  • Summary
Work with Dynamics 365 Customer Insights - Data
Customer Insights - Data ingests data from all of your different data sources and unifies them into a single customer profile. In this module, learn about working with Customer Insights - Data.
Introduction
  • Configure searching and filtering indexes
  • Define activities
  • Work with measures
  • Segmentation
  • Get suggested segments
  • Segment insights
  • Use Customer Insights - Data for a complete solution
  • Check your knowledge
  • Summary
Guided project - Create and manage segments with Dynamics 365 Customer Insights - Data
In this module, practice building segments in Dynamics 365 Customer Insights - Data, including creating segments from profiles, creating segments with multiple rules, generating segment insights, and managing segments.
  • Introduction
  • Prepare for the guided project
  • Exercise - Create unified customer profiles
  • Exercise - Create measures
  • Exercise - Create segments
  • Exercise - Generate segment insights
  • Knowledge check
  • Summary

Certification

This applied skills workshop helps prepare you for the seperate practicum assessment.

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Contact us for more detail about our trainings and for all other enquiries!

Avaible Training Dates

Join our public courses in our Russia facilities. Private class trainings will be organized at the location of your preference, according to your schedule.

04 мая 2025 (1 Day)
Moskova, Sankt-Peterburg
Classroom / Virtual Classroom
€1,215 +VAT
19 мая 2025 (1 Day)
Moskova, Sankt-Peterburg
Classroom / Virtual Classroom
€1,215 +VAT
20 мая 2025 (1 Day)
Moskova, Sankt-Peterburg
Classroom / Virtual Classroom
€1,215 +VAT
02 июня 2025 (1 Day)
Moskova, Sankt-Peterburg
Classroom / Virtual Classroom
€1,215 +VAT
08 июня 2025 (1 Day)
Moskova, Sankt-Peterburg
Classroom / Virtual Classroom
€1,215 +VAT
02 июля 2025 (1 Day)
Moskova, Sankt-Peterburg
Classroom / Virtual Classroom
€1,215 +VAT
08 августа 2025 (1 Day)
Moskova, Sankt-Peterburg
Classroom / Virtual Classroom
€1,215 +VAT
24 августа 2025 (1 Day)
Moskova, Sankt-Peterburg
Classroom / Virtual Classroom
€1,215 +VAT
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